Sr. Marketing Manager

About us:

For over three decades, Cirtec Medical has been a leading outsourcing partner for complex medical devices. We specialize in providing comprehensive solutions for Class II and III devices, from design and development to precision components and finished device assembly. Our expertise spans neuromodulation, implantable drug delivery, cardiac rhythm management, structural heart, mechanical circulatory support, and minimally invasive surgical systems.

Our dedicated teams prioritize growth, innovation, and collaboration. We actively seek opportunities for improvement to enhance our support for clients. If you embrace a growth mindset and thrive on challenges, you may be a perfect fit for our team!

Position Summary:

This position is primarily responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, manage the marketing and ensure that all marketing is in line with the brand identity.

Key Responsibilities:

• Create and implement comprehensive marketing strategies to support business objectives and drive revenue growth.
• Analyze market trends, customer needs, and competitor activity to identify opportunities and threats.
• Define and articulate the value proposition for the company's products and services, ensuring alignment with customer needs.
• Design and manage lead generation campaigns, ensuring a consistent pipeline of qualified leads for the sales team.
• Manage digital marketing efforts, including website optimization, SEO, SEM, email campaigns, and social media.
• Oversee the creation of marketing collateral, whitepapers, case studies, presentations, and other materials.
• Strengthen the company's brand presence in the medical device industry through events, webinars, and thought leadership.
• Ensure consistent messaging across all channels, maintaining alignment with the brand identity.
• Partner with sales to align marketing initiatives with sales goals and provide support through materials, presentations, and insights.
• Collaborate to develop go-to-market strategies for new product launches.
• Coordinate with manufacturing and operations teams to ensure alignment on timelines, capabilities, and customer requirements.
• Use KPIs and analytics to track the success of marketing campaigns and optimize future efforts.
• Plan and manage the marketing budget, ensuring efficient use of resources.
• Engage with key customers to understand their needs and incorporate feedback into marketing strategies.
• Plan and attend industry events, trade shows, and conferences to showcase the company's capabilities.

Must Have:

• Bachelor's Degree required in Marketing, Business Administration, Biomedical Engineering, or a related field.
• MBA or relevant master's degree is preferred.
• 7-10+ years of experience in marketing, preferably in the medical device or manufacturing industries.
• Deep understanding of the medical device industry, including regulatory and compliance landscapes (e.g., FDA, ISO standards).
• Familiarity with contract manufacturing processes and supply chain considerations.
• Experience leading cross-functional teams, mentoring junior staff, and managing external vendors or agencies.
• Track record of driving revenue growth through marketing campaigns, lead generation, and brand positioning.
• Expertise in market research, segmentation, competitive analysis, and product positioning.
• Ability to develop and execute strategic marketing plans aligned with business goals.
• Proficiency in digital marketing tools and platforms, including CRM, SEO, SEM, and analytics tools.
• Experience in marketing automation and content management systems.
• Strong ability to analyze data to measure marketing performance and ROI

Competitive market salary from 135000 to 160000 depending on qualifications and experience.

Cirtec Medical Corporation considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender identity, national origin, ancestry, protected veteran or disability status or any factor prohibited by law. Cirtec Medical Corporation and all of its related companies fully endorse equal opportunity for all. Cirtec Medical provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in the job application process.

We work to create a culture that is built on innovation, respect, transparency and communication, and hope you take pride in being a member of our team. It is Cirtec's goal to create a great work environment and to keep the company a great place to work. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Our benefits include Training and career development, Healthcare and well-being programs including medical, dental, vision, wellness and occupational health programs, Paid Time Off and 401(k) retirement savings with a company match.