Digital Merchandising Manager - Women's Sportswear, Swim & Accessories

Please click here to review our Applicant Privacy Policy.

HOW WE TAKE CARE OF YOU:

• For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
• Potential Annual Bonus Opportunity.
• 50% discount at restaurants and retail locations.
• Career advancement opportunities as we are growing!
• For more benefit related information please click HERE.

Please copy and paste this URL into a new browser to view our detailed list of benefits or apply directly on our career site

https://www.tommybahama.com/content/dam/tommy/Career%20pages/Tommy_Bahama_Benefits_Final_WA.pdf

SET THE COURSE

The Women's Digital Merchandising Manager is responsible for shaping the digital commerce strategy for Tommy Bahama's Women's categories, including Apparel, Swimwear, and Accessories. This role drives revenue growth by developing and executing innovative merchandising strategies, ensuring a cohesive brand and product presentation across all digital touchpoints. By leveraging analytics, conducting competitive research, and collaborating with cross-functional teams, the Women's Digital Merchandising Manager creates a best-in-class online shopping experience. This position also provides leadership to the digital merchandising team, fostering a culture of innovation, collaboration, and continuous improvement.

BE THE ISLAND GUIDE

Strategy & Merchandising:

• Develop and execute digital merchandising strategies for Women's Apparel, Swimwear, and Accessories, ensuring alignment with seasonal priorities, business goals, and omni-channel objectives.
• Partner with cross-functional teams to align online and in-store merchandising strategies for a cohesive customer experience.
• Manage product rankings, onsite search optimization, and category visibility to improve discoverability and engagement.
• Analyze product performance and identify opportunities to maximize sales and profitability.
• Lead A/B testing initiatives for site enhancements and share actionable findings.
• Measure and communicate the impact of merchandising updates to stakeholders.
• Conduct competitive analysis to identify growth opportunities and stay ahead of industry trends.

Digital Experience & Photography:

• Create strategies for site banners, landing pages, and navigation to deliver an intuitive online shopping experience.
• Ensure creative assets align with product and seasonal priorities, enhancing the customer journey.
• Collaborate with creative teams to maintain consistency with brand standards.
• Oversee product photography to ensure alignment with eCommerce needs, including studio and on-location shoots.
• Manage shot lists, styling notes, and image assets to support product detail pages.
• Create briefs for photography to address gaps in imagery and support product strategies.

Reporting & Analytics:

• Monitor key performance metrics such as conversion rates, bounce rates, and sales trends using analytics tools.
• Provide regular performance reports and actionable insights to stakeholders.
• Conduct A/B testing to drive continuous improvements in the customer experience.

Marketing Collaboration:

• Partner with cross-functional teams to ensure product strategies are reflected across all marketing touchpoints, including email, paid media, and social campaigns.
• Collaborate with creatives to maintain consistency in messaging and design.
• Monitor marketing campaign performance to ensure alignment with product priorities and objectives.

Leadership & Team Development:

• Mentor and develop the eCommerce merchandising team, fostering innovation and collaboration.
• Provide training to enhance team expertise in digital merchandising best practices.

ESSENTIALS FOR LIFE IN PARADISE

• Bachelors degree or equivalent experience required.
• Generally, 5+ years of experience in digital merchandising, eCommerce, or related digital roles, with a focus on Women's categories preferred.
• Proven experience using web analytics tools (e.g., Google Analytics, Adobe Analytics preferred).
• Strong analytical skills with the ability to interpret data and translate insights into action. Experience with Adobe Analytics is preferred.
• Expertise in digital merchandising and optimizing product presentation to enhance customer engagement and sales performance.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to work effectively across teams.
• A passion for Women's fashion and a keen eye for online presentation.
• Ability to build and maintain productive cross-functional relationships to drive business results.
• Strong leadership skills with the ability to mentor and develop team members.
• Exceptional problem-solving and decision-making skills combined with adaptability in a fast-paced environment.

Multiple factors will vary the applicable rate of pay for this role, including an individual's experience, knowledge, and skillset, as well as work location and available budget.

Pay Range: $88,000 - $120,000

Mahalo (thank you) for your interest in Tommy Bahama!

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at recruiter@tommybahama.com.

Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.