Senior Experience Strategist

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Sr. Experience Strategist will be a critical driver of client success across a growing Healthcare and pharma vertical. This role is ideal for a dynamic thinker who can balance strategic expertise in healthcare with insights and practices from diverse industries to deliver holistic, human-centered experiences. The Sr. Experience Strategist will collaborate across teams to design and execute strategies that are data-driven, customer-centric, and innovative. It is an entrepreneurial role for an individual who is interested in contributing to the development of an account with high growth potential.

YOUR RESPONSIBILITIES:

• Develop and lead comprehensive experience strategies for key client accounts, ensuring alignment with client business goals.
• Map and design customer journeys, identifying key touchpoints and opportunities to enhance user experiences.
• Analyze customer behavior, develop personas, and use segmentation modeling to create targeted strategies.
• Develop and optimize CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
• Gather and synthesize data from diverse research sources to inform decision-making, prioritize opportunities, and develop impactful customer experience (CX) strategies, ensuring actionable insights are seamlessly integrated into solutions.
• Collaborate and partner with leadership from client services, technology, analytics and creative teams to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
• Serve as collaborative member of a client team, including participation and or facilitation of brainstorms, work sessions, creative development reviews, reporting, etc.
• Build strong client relationships and act as a trusted advisor to address challenges and uncover opportunities.
• Define success metrics for strategies and partner with analytics teams to evaluate and optimize performance.

REQUIRED SKILLS:

• Bachelor's Degree in related field.
• 5-8+ years of experience in strategic planning or experience strategy, preferably within an agency or consulting environment.
• Proven expertise in healthcare and pharma verticals, including a strong understanding of regulatory constraints and stakeholder dynamics.
• Proficiency in customer journey mapping, narrative creation, persona development, and segmentation modeling.
• Excellent writing, editing, and presentation skills with strict attention to detail.
• Proficient in Microsoft Office and creating impactful PowerPoint or Keynote presentations.
• Ability to thrive in a fast-paced environment, managing multiple projects and deadlines simultaneously.
• Ability to work autonomously, demonstrating accountability and delivering quality outcomes independently.

Preferred Experience

• Oncology HCP
• Background in additional verticals (e.g., retail, technology, financial services) to bring diverse perspectives to the role.
• Successfully working in an IAT model
• Familiarity with digital tools, platforms, and technologies that drive engaging customer experiences.
• Proficiency in experience design frameworks.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visitwww.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $105,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.