Corporate Vice President, Recruiting Content Manager

Location Designation:Hybrid - 3 days per week

Our New York Life culture has laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. Here you become a valued part of a welcoming, inclusive, and caring organization with a long-standing legacy in stability and growth. The strength revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You willbe part ofan inclusive teamguided by our belief to always be there for each other-providing the support and flexibilityto grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.

New York Life's primary distribution channel is the career Agency sales force ofmore than 12,000agents and advisors, operating in virtually every major city in the United States. Every agent/advisor is affiliated with one of our General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales. Approximately half our agents/advisors operate their businesses out of our General Offices, while the other half maintains independent office locations.

Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing, and communications supports our agents and field managers. The Agency operation also comprises teams charged with growing our business in key market segments, including the middle-income market and the advanced (high-net-worth) market.

Role Overview:

The Recruiting Content Manager will serve a critical role within the digital marketing team, focusing on the strategic creation, production and management of compelling content tailored to enhance the recruitment process for potential New York Life advisors. As a key driver in shaping New York Life's brand presence, the Recruiting Content Manager collaborates across multiple departments to ensure content aligns with the company's objectives and resonates with its target audiences to attract strong talent.

What You'll Do:

This individual will be responsible for evaluating the current state of NYL recruiting content across the entire digital ecosystem to better understand how content is performing against diverse audience needs and strong competition. This person will buildout a modernized library of resources, including engagement tools, aligned to a reimagined recruiting process. These tools will support the creation of a new experience for both candidates and recruiters centered around a more intuitive platform that engages high-quality candidates from the initial point of contact through the entire recruiting process.

This will require the following:

• • Collaborate with marketing, UX, analytics, creative, and technology teams to identify opportunities and develop strategies that enhance agent recruiting processes.
  • Develop and execute a comprehensive communication plan across diverse New York Life platforms, ensuring consistent messaging aligned with the company's branding and compliance with legal regulations.
  • Create engaging presentations and marketing materials to empower recruiters in attracting high-caliber candidates.
  • Manage the content lifecycle from ideation to publication, leveraging data-driven insights to refine and optimize content strategies.
  • Maintain a deep understanding of New York Life's marketing regulations and brand guidelines, ensuring all content produced meets these standards.
  • Cultivate a keen awareness of industry trends and emerging technologies to enhance New York Life's digital presence and content delivery strategies.
  • Utilize strong project management skills to oversee multiple content projects concurrently, ensuring timely delivery and alignment with overall marketing objectives.
  • Support the editorial and marketing teams by producing high-quality written content that aligns with the strategic goals of the recruitment process.

What You'll Bring:

• Bachelor's Degree
• Over 5+ years of professional experience in marketing, particularly in digital marketing or user experience for web platforms.
• Proven experience in brand and digital marketing strategy, with a strong editorial background preferred.
• Expertise in agile methodologies, working effectively in dynamic, cross-functional teams.
• Demonstrated ability in content management, with a focus on delivering user-centered content.
• Proficiency in analyzing data and leveraging insights to guide content strategy and creation.
• In-depth understanding of digital marketing principles and brand management.
• Exceptional writing and editorial skills, with a focus on creating content that engages and converts.
• Advanced skills in content management systems and tools.
• Proficient in design software such as Adobe Creative Suite and presentation tools like PowerPoint.
• Ability to thrive in ambiguous environments, creating structure out of complexity.
• Strong communication, organizational, and problem-solving abilities.
• Enthusiasm for staying ahead of digital trends and adapting to new technologies.

Pay Transparency

Salary Range:$117,500-$140,000

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Please note: This role requiresFINRA licensedand/or FINRA Associated Person pre-hire fingerprinting.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID:91312