Head of External Communications

Bloomberg Industry Group
United States, Virginia, Arlington
1801 South Bell Street (Show on map)
Jan 28, 2025
Position Overview We are seeking a dynamic and strategic Head of External Communications to lead our Public and Media Relations team. This role is critical in elevating our company's visibility, reputation, and thought leadership across core industries. The ideal candidate is a seasoned communications professional with a proven track record in securing impactful media coverage, building relationships with key stakeholders, and positioning organizations as industry leaders. This individual will oversee all external communication efforts, including media relations, executive visibility, and thought leadership initiatives. Key Responsibilities Strategy Development Develop and implement a comprehensive external communications strategy that aligns with the company's business objectives and enhances its reputation. Identify opportunities to raise the company's profile across core industry publications, conferences, and thought leadership platforms. Media Relations Build and maintain strong relationships with journalists, editors, and influencers in key industry verticals. Lead proactive media outreach to secure high-impact placements in national and trade publications. Manage media inquiries and prepare company spokespeople for interviews and public appearances. Thought Leadership Collaborate with executives and subject matter experts to craft compelling thought leadership content, including op-eds, articles, and whitepapers. Identify and secure speaking engagements for company leaders at high-profile industry events and conferences. Team Leadership Lead, mentor, and develop a high-performing Public and Media Relations team, fostering a culture of collaboration, creativity, and excellence. Provide guidance on best practices in media engagement, content creation, and crisis communication. Content Development Oversee the creation of press releases, media kits, and other external-facing communication materials. Ensure all messaging is consistent, aligned with brand voice, and resonates with target audiences. Measurement and Reporting Establish KPIs to measure the success of external communications efforts. Provide regular reporting on media coverage, campaign performance, and industry engagement metrics. Job Qualifications 10+ years of experience in public relations, media relations, or corporate communications, preferably in a B2B environment. Strong network of media contacts in relevant industries. Exceptional written and verbal communication skills, with the ability to craft compelling narratives. Proven leadership experience, including managing teams and collaborating with cross-functional stakeholders. Strategic thinker with a results-driven mindset and the ability to navigate complex communication challenges. Experience in securing high-profile media placements and speaking opportunities for senior executives. Bachelor's degree in Communications, Public Relations, Journalism, or a related field preferred; advanced degree preferred. Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.