Marketing Data Analyst

ABOUT INSPIRE MEDICAL SYSTEMS

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Inspire Medical Systems is committed to enhancing patients' lives through sleep innovation. We are steadfast in our commitment to prioritize patient outcomes, act with integrity and lead with respect. With positive persistence at our core, we are committed to all those we serve.

WHY JOIN OUR FAST-GROWING TEAM

At Inspire, we value people - your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering hybrid work schedules, excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.

If you're passionate about making a difference in people's lives and want to work with innovative technology, come be a part of our great team!

ESSENTIAL JOB FUNCTIONS

The Marketing Data Analyst for Direct-To-Consumer (DTC) will play a pivotal role in creating data-driven reports and visualizations, aiding in the communication of key performance indicators (KPIs) to stakeholders. They will contribute to the strategic decision-making process by providing actionable insights derived from comprehensive analyses of digital marketing data. This role requires a combination of technical proficiency, analytical acumen, and collaboration skills to ensure the continuous improvement and success of digital marketing initiatives.

OPPORTUNITIES YOU WILL HAVE IN THIS ROLE

• GA4, GTM, & Web Expertise: Utilize your proficiency in Google Analytics (GA4) and Google Tag Manager (GTM) to set up and manage profiles, audiences, events, conversions, and custom attributes/parameters. Additionally, contribute to the design of advanced measurement and tracking for cross-channel campaign execution. Ensure data tracked in Google Analytics is accurate and meets current measurement needs.
• Data Engineering: Harness data engineering processes within BigQuery to extract valuable insights from Google Analytics (GA). Employ GoogleSQL to shape and structure data, enabling the creation of essential business data tables. Write queries against Google Analytics 4 dataset in BigQuery for advanced analysis and preparation for data visualization in other platforms. Provide recommendations for management the flow, storage, and analysis of disparate datasets Web Testing Vendor.
• Reporting & Visualization: Design and construct reports and dashboards using visualization tools such as Looker Studio and Microsoft Power BI. Ensure that these resources are efficient, replicable, and well-documented to meet the needs of marketing, sales, and leadership stakeholders. Provide regular analysis of website performance using Looker Studio reports and ad hoc analysis from data in other analytics platforms.
• Administrative Oversight: Administer digital analytics tools, including Google Analytics, and Tag Manager tools. Maintain a proactive role in ensuring the proper functioning and optimization of these tools.
• Collaboration and Stakeholder Engagement: Work closely with marketing, sales, agency partners, and other stakeholders to establish customer journey analyses and media-mix modeling tools. Collaborate on the analysis of global website properties, identifying areas for user experience improvement and conversion optimization.
• Continuous Improvement: Conduct thorough analyses of marketing programs and paid media tactics, providing insightful recommendations for continuous improvement.

WHAT YOU CAN BRING TO OUR GREAT TEAM

Required:

• Bachelor's degree in Marketing, Mathematics, Data Science, Business or related field
• 5+ years in data visualizations, building reports/dashboard and similar outputs
• 5+ years of Google Analytics (1+ years with GA4) and Google Tag Manager experience
• 5+ years of experience with Google BigQuery and the ability to create visualizations in Looker Studio
• 5+ years of experience with data modeling, market segmentation and data warehousing
• Proficient with GCP BigQuery, SQL, Microsoft Excel, and data analysis methodologies and execution
• Extensive experience with SQL and relational databases, including optimization and design.
• Experience with one or more data visualization applications such as Power BI, Tableau, or other
• Experience demonstrating analytical capabilities to various levels of leadership
• Outstanding verbal and written communication skills with the ability to communicate to Senior Management, Marketing Team, and our Field Sales Team
• Ability to work on multiple tasks concurrently with changing priorities

Preferred:

• Master's degree or M.B.A
• Experience with enterprise-wide platforms such as Microsoft Dynamics, Call Rail, Twilio & Azure

SALARY

The salary for this position is expected to be between ($88,600 - $133,000) and will be offered at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and/or skill level.

BENEFITS AND OTHER COMPENSATION

Inspire offers a highly competitive benefits package including (general description of the benefits and other compensation offered):

• Multiple health insurance plan options.
• Employer contributions to Health Savings Account.
• Dental, Vision, Life and Disability benefits.
• 401k plan + employer match.
• Identity Protection.
• Flexible time off.
• Tuition Reimbursement.
• Employee Assistance program.
• All employees have the opportunity to participate in the ownership and success of Inspire. Employees at all levels can participate through equity awards and the Employee Stock Purchase Program.

Inspire Medical Systems provides equal employment opportunity (EEO) to all employees and applicants without regard to race, color, religion, creed, sex, national origin, age, disability, marital status, familial status, sexual orientation, status regarding public assistance, membership or activity in a local commission, military or veteran status, genetic information, pregnancy or childbirth, or any other status protected by applicable federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social and recreational programs. Inspire Medical Systems complies with applicable laws governing non-discrimination in employment in every location in which Inspire Medical Systems has facilities. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

Inspire Medical Systems is anequal opportunityemployer with recruitment efforts focused on ensuring a diverse workforce.Applicants with a disability that need accommodation to complete the Inspire Medical Systems application process should contact Human Resources at 844-672-4357 or email careers@inspiresleep(dot)com

Inspire Medical Systems participates in E-Verify.