Manager, Strategic Marketing

Corewell Health
United States, Michigan, Southfield
Feb 05, 2025
Job Summary The strategic marketing manager will serve as a marketing business partner to business and service line leaders, business development teams and other leaders across the Corewell Health organization. This role will provide expertise on all aspects of market development with a sharp focus on providing an audience-driven, go-to market plan working alongside partners both within marketing and other departments/service lines to drive transformation, helping to guide marketing investments to be more strategic and results oriented. The strategic marketing manager takes a data-driven approach to decision-making, using market data, environmental/industry insights and consumer segmentation information to build upon a strong foundation of marketing and communications knowledge. The strategic marketing manager also researches and identifies the latest and most successful marketing tools and trends across multiple industries, and then evaluates and shapes those for use at Corewell Health. Thinking outside the box, moving beyond the status quo and a strong desire to continuously learn about modern marketing is essential. This professional is dedicated to the acquisition and engagement of target audiences, building relationships by identifying audience needs and wants with Corewell Health high value services/value prop. This role is responsible for ensuring a strong connection between strategic growth initiatives and marketing activities across the organization. Essential Functions Accountable for integrating business strategies for a cohesive go-to market plan based on division/service line objectives in alignment with the Corewell Health brand. Accountable for integrating business relationships with department/dyad leaders and projecting a sense of shared ownership for marketing efforts. Ability to bring a Point of View (POV) to division/service line discussions around current marketing trends and approaches and facilitate high-level workshops to develop marketing strategies and innovative tactics to create business value. Leads cross-functional project teams to produce work that achieves set metrics per campaign. Holds team members accountable for their project deliverables. Brings collected market and consumer data and insights to assist in the decision-making process related to marketing initiatives. Consumes research from various internal & external resources in order to achieve this. Responsible for reporting marketing results on a periodic basis to leadership throughout the system. Requires solid understanding of what constitutes return-on-investment for a given strategy. Responsible for tracking budgets & expenditures related to agreed-upon marketing tactics for assigned business lines. Develop and maintain collaborative, transparent relationships on behalf of the department, working with leaders and colleagues in and outside of the department to problem-solve and address barriers together. Make decisions and advance work independently. Challenge thinking and encourage creative problem solving. Enhance teamwork. Ensure deadlines are met with the ability to escalate overlaps and misalignments, as well as synergies and opportunities in all project work. Engage in continuous industry/technical study, including best practices, to maintain professional competence, knowledge and skills necessary as an influencer within the department, organization and among professional peers. Qualifications Required Bachelor's Degree Preferred Master's Degree 10 years of relevant experience including 3 years of leadership role Required 15 years of relevant experience including 5 years in leadership role Preferred 1 year of relevant experience Serving as an outside consultant Preferred Physical Demands Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs Waist to Waist > 5 lbs: Seldom up to 10 lbs Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs Waist to Overhead > 5 lbs: Seldom up to 10 lbs Bilateral Carry > 5 lbs: Seldom up to 10 lbs Unilateral Carry > 5 lbs: Seldom up to 10 lbs Pushing Force > 5 lbs: Seldom up to 10 lbs Pulling Force > 5 lbs: Seldom up to 10 lbs Sitting: Frequently Standing: Seldom Walking: Seldom Forward Bend - Standing: Seldom Forward Bend - Sitting: Occasionally Trunk Rotation - Standing: Seldom Trunk Rotation - Sitting: Occasionally Reach - Above Shoulder: Seldom Reach - at Shoulder or Below: Seldom Handling: Occasionally Forceful Grip > 5 lbs: Seldom Forceful Pinch > 2 lbs: Seldom Finger/Hand Dexterity: Frequently How Corewell Health cares for you Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here. On-demand pay program powered by Payactiv Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more! Optional identity theft protection, home and auto insurance, pet insurance Traditional and Roth retirement options with service contribution and match savings Eligibility for benefits is determined by employment type and status Primary Location SITE - Beaumont Service Center - 26901 Beaumont Blvd Department Name Marketing Employment Type Full time Shift Day (United States of America) Weekly Scheduled Hours 40 Hours of Work 8am to 5pm Days Worked Monday to Friday Weekend Frequency N/A CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only. Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief. Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category. An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team. You may request assistance in completing the application process by calling 616.486.7447.