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Region Sales Manager

The Sherwin-Williams Company
$96,522 - $123,865 Annually
United States, Ohio, Cleveland
Feb 07, 2025

The Regional Sales Manager (RSM) is a key leadership role responsible for spearheading our sales and strategic initiatives within the targeted Menards region. The RSM will play a pivotal role in driving sales growth and profitability through strategic planning and effective execution. This position demands a dynamic leader who can inspire, coach, and develop a high-performing team of territory sales representatives to consistently achieve and surpass sales targets.

Responsibilities:

This position will be responsible for growing top line sales, profit, and market share for the Consumer Brands Groups through the Menards stores within an assigned region. This position will also be responsible for the planning, development, and implementation of business plans to expand and develop new business opportunities; achieving results by capitalizing on product, merchandising and promotional opportunities; position will also work with other cross functional teams and will utilize CRM for sales planning and reporting. This position will manage, coach, and lead a team of sales representatives focused on driving DIY & PRO business via training store associates, developing business partnerships, creating customer leads and opportunities, as well as making outside sales calls on pro customers. The Regional Sales Manager is also responsible for managing Menards store service levels and maintaining each brand's merchandising integrity within their assigned Region.

This position must be located in the Chicago Menards Region and will support a field team of 10 Territory Sales Reps.

Major Tasks Performed:

Sales Growth and Profitability



  • Identify emerging markets and market shifts while being fully aware of new products and competition status.


Team Leadership and Development



  • Provide coaching and support to sales representatives to improve selling activities and to ensure customers' needs are met.
  • Monitor and influence sales dollars, gallons, and other metrics for each territory.
  • Provide leadership and oversight for assigned Menards Region.


Store Service Levels and Merchandising Integrity



  • Drive top-line sales, profit, and market share growth for the Consumer Brands Groups through Menards stores within the assigned region.
  • Develop and implement strategic business plans to expand and develop new business opportunities.
  • Plan, develop, and execute business strategies to capitalize on product, merchandising, and promotional opportunities.
  • Utilize CRM tools for effective sales planning and reporting.
  • Develop business partnerships and create customer leads and opportunities.
  • Ensure the team consistently achieves and surpasses sales targets.
  • Work with cross-functional teams to align sales strategies and initiatives.
  • Manage employee training, development, and performance management for reps.
  • Manage Menards store service levels to ensure the highest of customer satisfaction levels.
  • Maintain each brand's merchandising integrity within the assigned region.


Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

FORMAL EDUCATION:

Required:



  • High School Diploma or GED



Preferred:



  • Bachelor's Degree in business, Sales or Marketing[



KNOWLEDGE & EXPERIENCE:

Required:



  • Lives within the assigned region or will relocate to the assigned region
  • Willing to travel overnight up to 50% of the time
  • 2 years or more of experience in management, sales or consumer products merchandising
  • If internal to Sherwin-Williams, you must have received at least a "meets expectations" (3) rating on your most recent performance appraisal
  • If internal to Sherwin-Williams, you must be in role for 1 year or more, or have manager approval to proceed
  • Must have a valid driver's license


Preferred:



  • 2 years or more prior experience with financial reports & P&L analysis
  • 2 years or more prior experience with coaching in a sales or retail environment
  • 1 year or more prior experience with the Menards account
  • Expert level understanding of the Sherwin-Williams Sales Cycle



TRAVEL REQUIREMENTS:



  • 30%


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