Marketing Coordinator

Priority Consideration Date: March 16, 2025

Located in the scenic Puget Sound area with Mount Rainier in the distance, Tacoma is the third largest city in Washington State with a thriving and diverse community of over 200,000 residents. Tacoma Community College (TCC) was built on the ancestral territory of Coast Salish peoples, specifically the Puyallup and Squaxin Island Tribes. The 1854 Medicine Creek Treaty forcibly removed them to Reservations to make way for colonizers; we recognize the privilege of utilizing this land has come at great cost. We honor the resilience of the Puyallup and Squaxin Island people, who still live here, defend their rights, and contribute greatly to the well-being of our community. Our institution aims to increase partnerships and community ties with the local indigenous populations. Moreover, TCC stands in solidarity with Black Lives Matter and the Black community by further strengthening collaboration with the Black Student Union as well as community entities such as the Tacoma-Pierce County Black Collective, the Tacoma Urban League, and local black-owned businesses. In addition, we strongly support the Stop Asian Hate movement and have an active Asian Pacific Islander Student Club as well as an Asian and Pacific Islander Faculty and Staff Coalition. TCC is committed to developing more culturally responsive curricula by infusing and incorporating more educational content focused on the lives, experiences, and contributions of Native, Black, Asian, and other marginalized communities. We continually strive to become an anti-racist institution.

To grow our workforce, we are seeking creative, collaborative faculty who are reflective of the diverse community we serve. Tacoma Community College is a public Associate- and Bachelor's-granting institution that serves a student-body of approximately 10,000 students. Our students are 48% students of color, 60% female, and have a median age of 26. We embrace our identity as a community college. Our faculty are engaged in innovative work to improve student retention and program completion, and community success. According to the Community College Survey of Student Engagement, TCC ranks high on measures of active learning and academic challenge, thanks to our creative and scholarly faculty.

We are specifically focusing on improved support for traditionally marginalized populations, including Black/African- American, Indigenous, People of Color, Dreamers, justice-involved, immigrants and refugees, Veterans, people with disabilities, neurodivergent people, and the LGBTQIA2+ community. To this end, TCC seeks applicants who:

• Value intellectual curiosity and innovative teaching.
• Welcome difference and model respectful interaction with others.
• Recognize and honor the important role that diversity brings to an educational community.
• Have experience teaching or doing research in Native/Indigenous communities.
• Are committed to educating a racially and socioeconomically diverse student population.
• Are committed to teaching in a community college setting.
• Care deeply about student success.
• Intentionally support and promote efforts related to equity, diversity, and inclusion.
• Honor TCC's mission promoting equitable access to educational opportunities.
• Reflect the diversity of our community.

This is an exempt position reporting to the Director of Marketing. The position will also collaborate a great deal with other members of the highly integrated Marketing & Communication team, including the Web Services Manager, Lead Graphic Designer and Senior Communications Consultant.

• Collaborates with the Marketing and Communications team to achieve department's annual goals that support the college's overall effort with the Strategic Plan
• Supports Marketing and Communications team with projects, such as:
  • Brainstorming creative ideas that will achieve project goals
  • Offering project management support for campaigns and related deliverables
  • Writing content for products, such as print, website and social media
  • Pitching in to support team members as needed, to help overall success of the campaign, including managing vendors and organizing events for the team
• Thinks creatively to conceive of fresh, on-brand ideas for campaigns and messaging that will reach clearly defined audiences, motivating them to act
• Partners closely with Director of Marketing to stay on top of key message development and top priorities
• Develops and streamlines systems to aid in project management for Marketing & Communications team
• Provides administrative support for publication production, including preparing print bid specifications and distribution.
• Represents the department in cross-functional meetings, gathering insights and providing input to support project planning and execution Collaborates with Web Services Manager by executing website content updates
• Coordinates with the Senior Graphic Designer by providing written content, photos, and information to support the graphic design process.
• Manages the TCC logo system with clients and works with Director to ensure engagement of the logo system with the college
• Actively seeks out and learns new technologies and marketing practices to ensure marketing work of TCC is excellent and innovative, and works to implement these learnings in projects
• Helps develop and coordinate student social media ambassador program
• Provides administrative support for "TCC POV," Marketing & Communications team's student listening program

• Works with video production vendors to coordinate video projects, from concept development through production and editing process.
• Collaborates with Senior Communications Consultant to produce social media content that aligns with marketing messaging
• Coordinates and provides analytics from several platforms to develop monthly dashboards that gauge website and social media performance
• Serves as the point of contact with college clients regarding their marketing requests, gathering and editing content for their marketing deliverables, communicating updates, driving the review process
• Maintains and reinforces the TCC brand in all projects
• Performs other related duties as assigned

Key Competencies

• Fluency in fundamentals of marketing, across various platforms, both digital and print, and can support communication needs as well

• Work successfully with individuals and groups representing a wide range of diverse cultural, geographic, and socioeconomic backgrounds

• Clear communication and collaborative style
• Creative, out-of-the-box thinker
• Highly organized, detail-oriented
• Takes initiative, brings forth ideas, and implements the ideas from start to finish
• Focus on a positive user experience with a student-centered approach
• Applies a diversity, equity and inclusion lens to all work
• Solution-oriented, critical thinker prepared to operate as consultant to college clients
• Familiar with the role community and technical colleges fulfill in meeting the higher education needs of the regions they serve
• Works well under pressure under and uses project management skills to manage competing deadlines
• Ability to build and maintain positive working relationships with students, colleagues, donors and staff
• Uses ethics, integrity, and sound professional judgment

Minimum Qualifications:

• Bachelor's degree from an accredited college or university in marketing, communication or related field
• 3 or more years of experience in a Marketing and Communications or comparable experience -or- equivalent education and/or experience
• Knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Experience with project planning and management and knowledge of planning principles

Preferred Qualifications:

• Knowledge of Adobe Creative Suite
• Skills in video storytelling and production
• Experience solving challenging, creative and technical problems and providing innovative solutions
• Project management experience
• Experience with website content management systems
• Understanding of website accessibility best practices
• Understanding of digital analytics
• Experience working in higher education, government agency or other complex environment

• Successful completion of a criminal history background check

Complete application packages must include the following:

• Tacoma Community College application
• Resume and cover letter describing how your educational background and experience align with the responsibilities and qualifications.
• Unofficial copy of high school transcript or equivalent.