Website Specialist, Education Outreach

McLean Hospital
United States, Massachusetts, Belmont
115 Mill Street (Show on map)
Feb 13, 2025
Summary Responsible for managing various social media platforms, creating engaging content, and monitoring online conversations to maintain a positive and informative digital environment. Essential Functions Develop and execute social media strategies aligned with the hospital's marketing goals. Manage and monitor hospital accounts on major social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and others. Generate compelling and informative content related to healthcare services, patient stories, medical advancements, and community events. Respond to comments, messages, and mentions promptly, addressing inquiries, concerns, and feedback. Monitor online reviews and ratings on platforms such as Google, Yelp, and Healthgrades. Utilize analytics tools to measure the effectiveness of social media campaigns and adjust strategies accordingly. Work closely with the marketing team, graphic designers, and other relevant departments to ensure cohesive and integrated digital marketing efforts. Required for All Jobs Performs other duties as assigned Complies with all policies and standards Does this position require Patient Care (indirect/direct)? No Education Bachelor's Degree Marketing required or Bachelor's Degree Public Communications required or Bachelor's Degree Related Field of Study required Can this role accept experience in lieu of a degree? No Experience Experience in social media management, preferably in the healthcare industry. 2-3 years required Knowledge, Skills & Abilities Strong understanding of healthcare terminology and industry regulations. Excellent written and verbal communication skills. Proficient in using social media analytics tools. Creative mindset with the ability to generate engaging content. Familiarity with HIPAA regulations and other healthcare compliance standards. Ability to work independently and collaboratively in a fast-paced environment. Physical Requirements Standing Occasionally (3-33%) Walking Occasionally (3-33%) Sitting Constantly (67-100%) Lifting Occasionally (3-33%) 20lbs - 35lbs Carrying Occasionally (3-33%) 20lbs - 35lbs Pushing Rarely (Less than 2%) Pulling Rarely (Less than 2%) Climbing Rarely (Less than 2%) Balancing Occasionally (3-33%) Stooping Occasionally (3-33%) Kneeling Rarely (Less than 2%) Crouching Rarely (Less than 2%) Crawling Rarely (Less than 2%) Reaching Occasionally (3-33%) Gross Manipulation (Handling) Constantly (67-100%) Fine Manipulation (Fingering) Frequently (34-66%) Feeling Constantly (67-100%) Foot Use Rarely (Less than 2%) Vision - Far Constantly (67-100%) Vision - Near Constantly (67-100%) Talking Constantly (67-100%) Hearing Constantly (67-100%) The McLean Hospital Corporation is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.