Manager of Social Media

New York Historical Society
life insurance, paid time off, 403(b), retirement plan
United States, New York, New York
170 Central Park West (Show on map)
Feb 13, 2025
JOB TITLE: Manager of Social Media DEPARTMENT: Communications REPORTS TO: Director of Marketing ABOUT THE NEW YORK HISTORICAL New York's first museum, The New York Historical is a leading cultural institution documenting over 400 years of American history through a peerless collection of art, documents, and artifacts. Our offerings span groundbreaking exhibitions; acclaimed educational programs for teachers and students nationwide; and thought-provoking conversations among leading scholars, journalists, and thinkers about the past, present, and future of the American experiment. The New York Historical is a museum of museums and a collection of collections. We are home to the Patricia D. Klingenstein Library, the Center for Women's History, the Reiss Family Graduate Institute for Constitutional History, the Dorothy Tapper Goldman Center for Teaching Democracy, the DiMenna Children's History Museum, and the future American LGBTQ+ Museum. We elevate the perspectives and scholarship that define the United States' democratic heritage and challenge us all to shape our ongoing history for the better. JOB SUMMARY The Manager of Social Media is responsible for developing content and managing strategy for The New York Historical's primary social media channels, including organic and paid content. ESSENTIAL JOB DUTIES Social media content creation: Produce and implement platform-specific creative content for Facebook, Twitter, Instagram, LinkedIn, Tiktok, YouTube, and Tumblr posts. Create and manage content calendar and community engagement. Analytics and Strategy: Track and share analytics through reports, Social Media Working Group meetings, and bi-monthly board reports. Update social media strategy as-needed through data-driven decisions. Campaigns: Create and implement long-term strategy including exhibition campaigns and collaborative museum campaigns. Create exhibition and initiative toolkits as needed. Paid social advertising: Manage copy and graphics for paid ad campaigns, and, when called for, design and implement ads and create target audiences in Meta. Outreach and audience development: Cultivate partnerships and find opportunities for collaboration and cross-promotions with influencers, institutions, and others. Explore untapped possibilities to develop new audiences. Graphic design: Design visual assets for social media to creatively promote exhibitions, permanent collections, and programs. Work with Graphic Designer on additional social media projects as needed. Video and rich media: Produce digital videos, animated GIFs, and others to promote The New York Historical's mission and initiatives. Work with the Video Producer to record social media video projects from ideation through post-production, including writing, shooting, and editing, as well as booking spaces and speakers. Project management: Manage bi-monthly cross-departmental Social Media Working Group. Staff education: Advocate for social media integration in front-facing content-creating departments including curatorial, DCHM, public programs, and others. In-gallery social media: Manage in-gallery social media presence through social media signage and, when possible, social-media friendly immersive environments and backdrops. Must be able to cover occasional evening and weekend programs. Additional duties as requested. REQUIREMENTS Candidates must have a minimum combined 3 years of professional experience in the following areas: Writing for social media with strong editing skills; Expert understanding of Instagram, Twitter, and Facebook, LinkedIn, TikTok, as well as other existing and emerging platforms such as YouTube, Tumblr, Pinterest, and others; Familiarity with/interest in American history and working with cultural institutions; BA in Journalism, English, Communications or other related degree; Rich media creation including graphics, animated gifs, HTML5 animation; Ability to work in a fast-paced environment with multiple and competing priorities; Experience writing about history, culture, and sensitive topics preferred; Video production, including shooting on a DSLR, producing, and editing preferred; Experience with Premiere Pro, Final Cut Pro, and/or After Effects preferred. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee with or without accommodation, to successfully perform the essential functions of this job. This is largely a sedentary role using a computer; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stoop as necessary. COMPENSATION & BENEFITS The expected salary range for this position is $70,000-$80,000 per year. The successful candidate will be offered a salary within this range based on specific factors such as their individual qualifications, experience, and internal equity considerations. The New York Historical provides a generous benefits package for eligible employees to support their health and wellbeing, which includes: Paid time off, including vacation, sick and personal days, and holidays observed by the Museum; Medical, dental, vision and life insurance; Short and long-term disability coverage options; 403(b) retirement plan with eligibility for employer contributions following one year of full-time service; Flexible spending accounts for health-related expenses, dependent care, and parking and transit expenses; Employee Assistance Program for all employees and their families; 20% discount at the NYHistory Store; Free admission to various museums and cultural institutions across the city. COVID-19 VACCINATION POLICY To ensure the overall health and safety of The New York Historical community, all newly hired employees of New York Historical are required to be fully-vaccinated with an FDA or WHO approved vaccine against COVID-19 as a condition of employment, absent qualifying exemptions for medical, religious, or other reasons in accordance with all applicable laws. Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role. The New York Historical is an Equal Opportunity Employer.