SVP, Multicultural

SVP, Multicultural

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Want to "Go All In" with us? Here are the details:

What You'll Do:

• Lead multicultural communications strategies for major consumer technology brands, with particular focus on telecommunications, consumer electronics, and digital services targeting Latino and African American audiences.
• Develop breakthrough earned media campaigns that showcase technology innovation and product launches while authentically connecting with diverse consumer segments across traditional, digital, and social channels.
• Provide senior counsel to technology clients on multicultural engagement strategies, including product rollouts, service launches, and corporate reputation management within diverse communities.
• Build and maintain relationships with key multicultural technology and consumer media outlets, tech influencers, and community organizations across both English and Spanish-language media.
• Lead integrated communications programs that bridge consumer technology with cultural insights, ensuring tech products and services are positioned relevantly for diverse audiences.
• Drive high-impact product launches, tech demonstrations, and consumer events that meaningfully connect technology brands with diverse communities.
• Lead and mentor diverse account teams working on consumer technology clients, fostering an inclusive environment while delivering exceptional client service.
• Identify and pursue new business opportunities within the consumer technology sector, with focus on brands seeking to strengthen their multicultural market presence.

What You Have:

• 10+ years of experience in public relations or communications, with significant focus on consumer technology and multicultural markets.
• Proven track record leading communications campaigns for major technology brands targeting diverse audiences.
• Deep understanding of the consumer technology landscape, including telecommunications, mobile devices, consumer electronics, and digital services.
• Native or bilingual Spanish language proficiency required, with demonstrated ability to develop and review Spanish-language materials.
• Strong relationships with multicultural technology media, consumer tech journalists, and digital influencers.
• Experience managing large-scale product launches and technology announcements for a audience segments.
• Superior communication skills with the ability to present to and counsel C-suite technology executives.
• Bachelor's degree in Communications, Marketing, or related field.
• Ability to travel as needed for client meetings, product launches, and events.

Salary range: $150,000 - $260,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.