Lead Engineer , Martech

Position Compensation Range:

Pay Rate Type:

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

* Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
* Understand and map Business Challenges into SFMC platform, ensuring scalable, secure, comprehensive solution design
* Collaborate with cross-functional teams to design and deliver solutions that meet business requirements
* Proficient in executing Salesforce Marketing Cloud integrations with external systems, data sources using SOAP and REST API Integrations
* Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
* Build, test, deploy and execute highly personalized responsive emails/Cloud Pages with extensive knowledge of AMP script and Guide Template Language ( preferred)
* Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Cloud Pages
* Experience with data architecture/schema, including relational data models and sql syntax, documentation of data models, and data flows
* Identify project issues/risks and present alternatives to alleviate or resolve Sizing of delivery effort for solutions

Required Experience:
* 5 years minimum of Salesforce Marketing Cloud experience

* Experience designing and leading the development and execution of personalized direct communication programs at scale through email channel and other inbound and outbound channels.
* End to end campaign management and delivery using Salesforce Marketing Cloud, including - planning, development, execution, and performance - processes with internal and external parties involved and development of platform operation, management of campaign execution and automation resources and agency, best practices and budget
* Experience creating highly responsive direct customer and communications. On direct marketing, on brand, on channel best practices with unique combination of creativity and effectiveness. Design background a plus. Master email marketing communications, comfortable writing and/or reviewing copy, HTML and AMPscript knowledge is must.
* Project Management, involving handling multiple stakeholders across functions, geographies, and skills, combined with a business focused outlook.
* Strong data-driven mindset, experience with SQL, experience in campaign analytics and performance measurement. An understanding of data integration, data feeds and automation to enable campaign automation & personalization.

* Good to have experience working Salesforce Data Cloud Zero ETL strategies using Salesforce Data Cloud, Salesforce Connect, and other native tools like Salesforce External Objects and Streaming API to eliminate the need for traditional ETL pipelines.

Certifications (Preferred):

• Marketing Cloud Email Specialist Certification.
• Salesforce Certified Data Cloud Specialist (or equivalent Salesforce certifications).
• Salesforce Administrator or Developer Certification (or equivalent).

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.