Public Relations and Communications Specialist

ABOUT THE ROLE:

Drives excellence in local Crete Area Medical Center (CAMC), Crete Area Health Care Foundation, and Crete Area Medical Center Auxiliary public relations and communications efforts, in alignment with Bryan Health (BH) overall strategy. Provides key communication direction with the community, donors, employees and the public across both traditional and digital platforms, to advance the organization's vision, mission and beliefs. Partners with the Bryan Health Advancement staff, all levels of CAMC, and the Board of Directors of the Crete Area Health Care Foundation to plan, develop, implement and evaluate internal communication programs to build employee engagement and external marketing initiatives to drive consumer engagement and philanthropic giving. Partners closely with system's Human Resources and Advancement teams.

Living near Crete Area Medical Center is preferred, ideally within a 20-mile radius.

YOUR ROLE WOULD ENCOMPASS:

• Commits to the mission, vision, beliefs and consistently demonstrates our core values.
• Develops and implements employee communication, public relations and marketing strategies through traditional media, website functionality, digital/email marketing, social media and presence in emerging technologies.
• Manages the development, integration and dissemination of organizational messaging to all CAMC employees through various platforms including Hello and Hello to Go in consultation with the Bryan Health Advancement team.
• Provides communication and local change management consultation and execution; working with leadership and project leaders to develop communication plans and actions, aligned with overall system strategies in consultation with the Bryan Health Advancement Team.
• Translates concepts and messages into effective multi-media communications.
• Ensures continuity of project-specific communication efforts with overall business messages, both internally and externally.
• Designs, reviews and distributes internal and external communications ensuring accuracy, clarity, adherence to brand standards and appropriate messaging for each audience in consultation with the Bryan Health Advancement team.
• Guides production of webinars, podcasts and other avenues to promote CAMC services.
• Serves as primary local contact with/for local media, event planning, community programming, donor engagement, graphic design, web and digital platforms, research and other identified areas.
• Leads local employee forums by working directly with the President/CEO and other senior leaders to develop content. Analyzes post-forum feedback, makes recommendations and implements program improvements.
• Coordinates local leadership meetings by working directly with the President/CEO and other senior leaders to develop presentation content and provide feedback on effective presentation content and style. Writes key take-away talking points for leaders to cascade information.
• Works with the Crete Area Health Care Foundation to coordinate a 17-member Foundation Board of Directors and manage day to day operations.
• Maintains and ensures appropriate internal controls related to fundraising records and finances.
• Leads, represents and maintains positive relations with the CAMC Auxiliary.
• Recruits, trains, and maintains positive volunteer relationships.
• Participates in regular qualitative and quantitative research to assess local market perceptions among all key internal and external constituents in consultation with the BH Advancement Team. Uses this data to establish return-on-investment (ROI) metrics for marketing and communication plans.
• Contributes to the departmental budgetary process to ensure proper operational and capital planning, appropriate and efficient use of resources, and consistent compliance to budgetary and fiscal controls.
• Develops and maintains video, publicity and photography event library and materials in consultation with the BH Advancement Team.
• Utilizes analytics to drive strategies, inform decisions and track results.
• Maintains professional growth and development through seminars, workshops, and professional affiliations to keep abreast of latest trends in field of expertise.
• Participates in meetings, committees and department projects as assigned.

YOUR EXPERIENCE INCLUDES (PROVEN PERFORMANCE IN):

• Bachelor's degree in communications, marketing or related field - required
• Minimum of three years' experience in organizational communications and/or marketing - required
• Fundraising experience is preferred, and a history of consulting effectively with executives, senior professionals and community leaders - required