Sr. Manager, Product Marketing

Sr. Manager, Product Marketing

GENERAL SUMMARY:

This position provides overall business management of assigned platform product segment(s), driving product direction and vision. Emphasis is on brand strategy translated to product strategy developed through consumer, customer, market and category insights. Platform/program/product innovation, strategic agility and leadership, new product development, business acumen including P&L management and executional excellence, and sales partnership are components crucial to job.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Provide leadership, marketing direction and decision-making for assigned product categories.
• Develop annual product segment strategic direction and implement tactical execution of plan; utilizing consumer, customer, pricing, market insights and developing trends.
• Create strategies and tactics to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
• Analyze and action internal, external data to produce risks & opportunities, monthly report and business recommendations. Data includes, but is not limited to forecasts, revenue, point of sale, syndicated data.
• Establish project objectives, performance requirements, contingency plans; manage and lead cross-functional teams as assigned.
• Collaborate with marketing peers and sales, operations and global teams to drive executional excellence.
• Lead projects through established cross-functional teams, identifying objectives, monitoring teams' progress, managing risk, and successfully delivering the desired results.
• Collaborate with activation, merchandising, and sales teams to recommend promotional program planning as well as brand and product communications and development.
• Recommend and drive the execution of relevant qualitative and quantitative brand and consumer research. Partner with insights teams to integrate insights into everyday business management and strategy.
• Work with appropriate cross-functional and international partners on product forecasting (e.g. pipeline, ongoing) and obsolete and slow-moving inventory disposition as required.
• Collaborate with product development, global and marketing teams to develop integrated program launches, including packaging, product, content, merch and full program innovation.
• Present business performance, product launches, and strategic plans to management, sales force, media, customers and other internal and external partners as needed.

JOB SPECIFICATIONS:

• BA or BS degree with business concentration required. Master's degree preferred
• Minimum 6 years marketing experience preferably in CPG or toy company
• Kid marketing experience preferred
• 2+ years management experience with P&L responsibility preferred
• Product Development experience, preferably with hard goods, toys, and/or chemical
• Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes experience recommended
• Excellent organizational skills with ability to manage multiple projects
• Strong business analytical skills with ability to define, get to root cause, and solve complex problems
• Strong communication and poised, confident presentation skills
• Resourceful, and results driven with ability meet expectations of consumers and customers with control and flexibility
• Innovative / creative thinker with ability to champion new ideas
• Intellectually curious with passion to work in a fast-paced environment
• Needs minimal supervision; self starter

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.