Social Media Specialist

Under the Office of University Marketing, the Social Media Specialist handles University-wide social media and similar digital platforms, monitors engagement, handles inquiries, develops communications strategy and content calendars, and creates and publishes relevant content. This position will also handle internal paid advertising and prepare/disseminate relevant analytics to track use and effectiveness of social media posts and paid advertising. This position will also source and maintain testimonials and success stories for students, alumni and others for use in social media and other marketing and communication channels (e.g., website). They will also provide support to other University Marketing team members, including administrative support to University Marketing Director, as needed. This position is supervised by the Associate Director of University Marketing.

Typical work hours are 7:45 to 4:30 p.m., Monday through Friday, as well as evenings and weekends as needed. A hybrid work schedule may be considered.

• Regularly maintain, monitor, and optimize the University's primary social media accounts, acting in accordance with established guidelines and procedure to ensure consistency, accuracy, quality, brand and promptness in posting and response. Seek guidance and direction from University Marketing leadership and others where warranted.
• Develop and maintain content calendar and supporting resources to plan, publish and track content across multiple social media platforms.
• Respond to social media inquiries, connecting community members with relevant faculty and staff as needed.
• Oversee internal social media advertising campaigns.
• Lead the generation of imagery, video, and textual content for use in social media. Collaborate with University Marketing members to encourage multi-channel use of content where appropriate, repurposing or supplementing existing content from their projects to social media, and vice versa.
• Manage social media KPIs and analytics, communicating them with stakeholders where warranted. Download leads from social media campaigns. Provide internal analysis, and testing where reasonable, of content, engagement, analytics, and leads to determine success, ROI, and opportunities for optimization.
• Monitor the University's secondary accounts. Connect with, advise, and recommend best practices to secondary social media page managers.
• Monitor UWO's presence and sentiment via available social media listening tools.
• Monitor competitor social media.
• Monitor emerging trends, platforms, and technologies. Collaborate with University Marketing leadership and others on strategy, guidelines, and policy related to social media.
• Complete University Marketing project requests related to social media content and advertising.
• Source and maintain testimonials and success stories for students, alumni and others for use in social media and other marketing channels (e.g., website).
• Support website content and serve as backup for web-related requests.
• Support Google and similar local listings.
• Provide video production support for University Marketing.
• Follow approved brand identity and related guidelines.
• Support all functions of the University Marketing department as needed or assigned, including website, design, online/email communications, events, photography shoots, interviews, meetings, and projects.
• Provide administrative support to University Marketing director as needed.
• The above statements describe the general nature and level of work. This is not intended to be an exhaustive list of all responsibilities and duties.

• Bachelor's degree in either marketing, communications, or related field.
• Three (3) years of practical experience in social media or marketing/communications, including organic and paid social.
• Employment experience working with social media platforms, such as Facebook, Instagram, X, LinkedIn, Snapchat and TikTok.
• Familiarity with new and emerging social media platforms and trends.
• Familiarity with Microsoft Office.
• Strong written and verbal communication skills.
• Strong attention to detail.
• Demonstrated commitment to diversity, equity, and inclusion.

• Work experience in higher education.
• Experience creating/using content calendars for social media.
• Experience drawing conclusions from and reporting on social media analytics.
• Familiarity with still photography and video production/editing.
• Design experience, including the use of Adobe Creative Cloud and similar tools to create content.
• Familiarity with web design using a content management system and/or HTML/CSS.

Applicants must submit the following documents using the online application:

Cover letter, resume

For questions regarding your application and additional options to apply, contact Human Resources at recruitment@uwosh.edu or 920-424-1166.

TO ENSURE CONSIDERATION: Applications received by Thursday, March 20th are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

AA/EO Statement
The University of Wisconsin Oshkosh (UWO) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWO, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

DEI Statement
Diversity drives innovation, creativity, and progress. At the University of Wisconsin Oshkosh, the culture, identities, life experiences, unique abilities, and talents of every individual contribute to the foundation of our success. Creating and maintaining an inclusive and equitable environment is of paramount importance to us. This pursuit prepares all of us to be global citizens who will contribute to the betterment of the world. We are committed to a university culture that provides everyone with the opportunity to thrive.

Reasonable Accommodations
UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact afaction@uwosh.edu or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

Work Authorization
The University of Wisconsin Oshkosh does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Annual Security and Fire Safety Report (Clery Act)
For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see https://uwosh.edu/police/, or call UWO Police Department, at (920) 424-1212 for a paper copy.