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Sales Manager, MA

Green Thumb Industries
United States, Massachusetts, Boston
Mar 05, 2025

The Role

Green Thumb is seeking a talented Sales Manager to oversee our growing Massachusetts cannabis program. As a Sales Manager, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a process manager you will be responsible for maximizing our sales team potential, influencing and educating our customers, developing sales & production strategies, maintaining budget/sales forecasts and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren't afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn't mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb's people first culture.

This position requires up to 50% travel within Massachusetts.


Responsibilities

  • Oversee all functions of the sales lifecycle including sales forecasting, direct relationship management and development, negotiation of buying agreements and lead conversion, deal evaluations and approvals
  • In partnership with CGM, develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel to evaluate brand and product performance and develop annual and quarterly sales plans
  • Ensure stores have proper inventory levels through sales tools, smart communication and in-store visits
  • Understand and provide insights on sales drivers and recommend new opportunities to drive incremental growth
  • Attend cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers
  • Partner with Finance and Operations on the following activities: forecasting activities, developing revenue targets, budgeting and developing sales operations processes and compensation plans
  • Monitor the market to observe emerging trends and competition
  • Work with Branding and Marketing teams to develop advertising strategy and promotional activities


Qualifications

  • Bachelors degree preferred
  • 4+ years of outside sales preferably in consumer packaged goods (food & beverage, preferred)
  • Knowledge of cannabis industry, regulations, market trends and competition highly preferred
  • Demonstrated experience of exceeding sales quotas
  • Proven ability to build and execute a sales strategy to generate and develop new business
  • Experience of P&L and budget management
  • Working knowledge of Microsoft Office tools
  • Experience working in sales management systems (i.e. Salesforce)
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
  • Adapts and thrives in a demanding, fast-paced environment * Possesses a high level of critical thinking * Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
  • Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws



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