Manager Omnichannel Initiatives

At The GIANT Company we're committed to making our stores and facilities better every day for our team members, customers, and communities. It's our secret recipe for success and it guides everything we do. We put our customers first, do what's right, win together, and make ideas happen. As a team member here, that's exactly what you'll help us do. You'll share your ideas, learn new skills, and really make a difference for not only your team, but for your customers and your community.

Who is The GIANT Company?

The GIANT Company, based in Carlisle, Pa, serves millions of customers across Pennsylvania, Maryland, Virginia, and West Virginia in our nearly 200 stores. Since 1923, caring for our customers has launched us a grocer of choice in the communities that we serve. The GIANT Company's mission goes beyond the four walls of our stores, at the heart, our purpose is Connecting Families for a Better Future. We accomplish this by providing high-quality, sustainable products at an affordable price every day allowing families to gather around the table each night. When families are strong, communities are strong. If communities are strong, this is how we change the world together.

What is the mission of this position?

The GIANT Company Omnichannel Initiatives Manager reports directly to the Marketing Director of Brand and Creative. This person will be responsible for leading strategic omnichannel growth initiatives, manage ecommerce 3rd party partnerships and oversee regional marketing support plans. The ideal candidate has significant experience working in retail in a marketing capacity, with 2-4 years of direct ecommerce experience. This candidate has lead teams in large organizations and is a skilled manager of cross functional teams. They should have a proven track record of driving innovation, building implementation plans and measuring performance vs. goals.

This position will have 2 direct reports, who will support ecommerce program development, partnership management, Ahold Delhaize coordination and regional marketing support plan execution. Reporting to the Marketing Director of Brand and Creative, this person will be accountable for identifying opportunities, initiating new programs and setting related financial targets. regional marketing support

What will I do as the Omnichannel Initiatives Manager at The GIANT Company?

• Omnichannel CVP (Customer Value Proposition) planning, competitive monitoring and enhancement implementation. Actively evaluates the The GIANT Company omnichannel/ecommerce CVP to ensure our brand maintains components necessary for achieving sales and market share goals.
• Introduces new omnichannel programs, online capabilities and digital experience enhancements. Leads projects and coordinates cross functionally within The GIANT Company and with Ahold Delhaize resources. Oversees each step of implementation including discovery, business case development, project execution and in market launch.
• Leads and owns relationship, strategic planning and functional activation with ecommerce partners (Instacart, DoorDash, Uber, etc...). This includes the introduction of new partnerships, last mile services, commercial plans and customer growth. Coordinates cross functionally as needed, working directly with finance to set targets and measure performance.
• Responsible for setting and achieving sales budgets for new ecommerce programs and 3rd party marketplace growth (ex. Uber 2025 launch budget of $8M).
• Represents The GIANT Company in cross brand / Ahold Delhaize meetings, projects, prioritization and issue resolution. Responsible for collecting internal The GIANT Company direction and feedback to advocate for brand needs and priorities. Captures and communicates ecommerce updates and findings that they receive to The GIANT Company leadership and key stakeholders.
• Support and coordinates ecommerce technology issue investigation, mitigation and resolution. Partners with merchandising and operations as issues are identified, helping coordinate necessary Ahold Delhaize resources.
• The GIANT Company contact for Ahold Delhaize product team, supporting and coordinating introduction of new digital enhancements. Supports and advocates for brand inputs for product roadmap prioritization.
• Leads regional marketing strategic planning, prioritization and execution for total brand, all channels (B&M, Pickup, Delivery, 3rd party marketplaces). Partners cross functionally with Strategy, Finance, Operations, Marketing and Merchandising to identify opportunities, intrusions and trends to be prioritized for regional marketing support. Manages the development of plans and coordinates execution across the company.
• Tasked with evolving our regional marketing support strategic approach and planning process. Will work cross functionally to relaunch and redefine this program from reactive tactical activation to strategic competitive advantage.

What do we expect you to bring to the table?

• A passion for people and a desire to continue to grow.
• 6-10 years of experience in Marketing leadership or a similar role.
• Bachelor's degree in Business Administration, Marketing, or Finance is required.
• Significant experience working in retail in a marketing capacity.
• 2-4 years of direct ecommerce experience.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong analytical skills and attention to detail.
• Ability to maintain confidentiality and handle sensitive information with discretion.
• Proactive and adaptable, with a strong team-oriented approach.

10 reasons why you should join The GIANT Company:

• Purpose-Driven Mission: Join a company dedicated to Connecting Families for a Better Future, where your work directly impacts the strength of families and communities.
• Inclusive and Diverse Workforce: We are committed to creating an inclusive environment where diverse voices are valued, and equitable opportunities are provided for all.
• Career Growth and Development: With opportunities for professional growth, mentorship, and leadership development, The GIANT Company supports your long-term career journey.
• Community Focus: Be part of a company that gives back to the communities it serves, making a meaningful difference beyond the store walls.
• Sustainability Commitment: Work for a company that prioritizes sustainability and responsible sourcing to ensure a better future for generations to come.
• Innovation and Leadership: We lead with innovation, constantly improving processes and products to deliver exceptional customer experiences.
• Comprehensive Benefits: Enjoy competitive compensation and a robust benefits package designed to support your physical, mental, and financial well-being.
• Employee Empowerment: At The GIANT Company, you're encouraged to bring your ideas to the table and make a real impact on the business and its customers.
• Long-Standing Reputation: Join a trusted brand that has been a staple in the community for over 100 years, known for its dedication to customer care and quality service.

What are the details?

• Hybrid Remote: This position is based out of Carlisle, Pa. and will require 3 days a week in the office.
• Reporting: The Omnichannel Initiatives Manager reports to the Director of Marketing within the Marketing Team.
• Position Posting Length: The position posting will be live for 2 weeks after the posting date listed at the top of this page.

We would love to have you become a part of The GIANT Company and join us in our journey to change the world! Apply today!

The GIANT Company is an equal opportunity employer. We comply with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law.