Analyst, Marketing & Digital Analytics

About SCAN

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 285,000 members in California, Arizona, Nevada, and Texas. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn; Facebook; and Twitter.

The Job

Support SCAN's mission of keeping seniors healthy and independent by supporting marketing and digital analytics that help grow our membership and improve our member experience. In this role, you'll support funnel optimization, improve return on marketing investment, develop measurement frameworks (including for multi-touch attribution), and help quantify the value of digital investments both for members and prospects.

You Will

• Drive analytics to deliver actionable insights that enhance campaign performance, optimize marketing investments, and maximize lead conversion rates, both for digital and non-digital channels
• Translate complex data into strategic insights through advanced analytics tools, statistical techniques, and best-in-class reporting and data visualization to inform decision-making and marketing strategy
• Develop and implement robust media mix models to analyze the effectiveness of various marketing channels
• Support data-driven experimentation, A/B and multivariate testing to continuously improve member and prospect experience and reduce friction in customer journeys
• Formulate and test measurable hypotheses to drive continuous improvement
• Work closely with both the analytics and marketing teams to align on the proper tagging strategies and tools to track key performance indicators (KPIs) and user behavior without compromising data privacy or compliance standards
• Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts
• Develop methodologies for tracking the impact of utilization of our digital estate on member and prospect behavior
• Stay on the cutting edge of marketing analytics, attribution models, and related trends to bring innovative solutions to the team
• Other duties as assigned

Your Qualifications

• 2-4 years of experience in marketing and/or digital analytics, ideally in a healthcare context
• Track record of successful engagement with partners and stakeholders
• Direct experience with Medicare Advantage or other managed care organizations is a strong plus
• Expertise in developing data-driven insights, using advanced measurement techniques, and implementing testing methodologies such as A/B and multivariate testing
• Experience with media mix model development
• Strong understanding of digital marketing and user experience optimization strategies
• Strong familiarity with navigating and complying with industry regulations (e.g., HIPAA) to ensure that all marketing analytics and performance measurement activities respect member privacy and data security
• Proficiency in SQL, Microsoft SSMS, Python, Alteryx, Google Analytics, and dashboard tools such as Tableau or Power BI; Snowflake and/or Databricks experience preferred
• Experience with CRM and experience management platforms (e.g. Salesforce, Dynamics, Sitecore)
• Excellent communication skills, both oral and written, with the ability to provide formal reports for leadership at all levels
• Experience navigating and contributing in a matrix environment, with prior corporate experience preferred

What's in it for you?

• Base Pay Range: $71,700 to $114,700 annually
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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