Growth Mobility Revenue Marketing Manager

About the Team / Role
This role is responsible for developing and driving the demand generation and growth marketing plan for WEX's Payzer business, with a key focus on identifying, recruiting, interviewing, and producing compelling customer testimonial-led campaigns. This position requires a strong understanding of B2B marketing and demand generation, along with the ability to collaborate effectively with business and marketing stakeholders. You will build and execute demand generation campaigns, including full-funnel pipeline ownership, campaign development and execution, marketing effectiveness measurement, and audience segmentation. In addition, this role will support communication efforts during service disruptions and assist in the planning and execution of sales and marketing events. This role is ideal for a driven marketer with a proven track record of demand generation and growth marketing execution, who is passionate about revenue growth and data-driven optimization.

How you'll make an impact

• Demand Generation: Create and implement demand and lead generation activities, conversion programs, and lead nurture/acceleration programs to drive measurable improvements in growth.

• Customer Story Development: Identify, recruit, interview, and produce compelling customer stories that showcase the value of our products/services. Manage and/or oversee the entire customer story creation process from initial contact to final publication.

• Pipeline Management: Own and manage the marketing pipeline, driving year-over-year growth for marketing-sourced opportunities.

• Sales Enablement: Ensure sales readiness for campaigns and programs by providing clear communication and resources for lead follow-up.

• Asset Creation: Manage the requests and deliverables timeline for the creation of campaign marketing assets with the WEX Brand team.

• Reporting & Analysis: Provide regular reports on campaign performance, analyze results, and make data-driven adjustments.

• Marketing Optimization: Support continuous optimization of marketing and customer journeys based on performance metrics and customer insights.

• Product/Service Disruption Communications: Support the development and execution of communication plans during service outages or disruptions, ensuring timely and clear updates to customers.

• Event Planning Support: Assisting in the execution of sales and marketing events, including managing event logistics and coordinating with the internal team and vendors.

Experience You'll Bring

• Preferred Work Location: Charlotte, NC - hybrid work schedule

• Bachelor's degree in Business, Marketing, or a related field.

• 2-4 years of B2B marketing experience.

• Proven experience in developing and executing successful marketing campaigns.

• Strong understanding of demand generation and lead nurturing strategies.

• Experience with marketing automation tools and CRM systems.

• Email marketing tools experience required, Pardot preferred.

• Excellent analytical, communication, and interpersonal skills.

• Ability to work independently and as part of a team.

• Highly organized and detail-oriented.

• Experience identifying, recruiting, and interviewing customers for story development.