Brand Channels Marketer

LMI is seeking a Brand Channels Marketer to support and enhance our digital presence across owned channels, including the website and social media platforms. This role will work under the Media & Brand Channels Manager, collaborating with marketing teammates and stakeholders across the business to ensure that LMI's brand is consistently and effectively represented in digital spaces.

The ideal candidate has 5+ years of experience in marketing, communications, or a related field, with expertise in digital content management, social media, and brand storytelling. They should have a strong ability to craft compelling content, manage stakeholder relationships, and optimize digital platforms to maximize engagement and visibility.

Website Content Management

• Maintain and update LMI's website to ensure accuracy, consistency, and alignment with brand messaging.
• Collaborate with content creators, designers, and developers to enhance user experience and optimize site navigation.
• Ensure SEO best practices are followed to improve search rankings and visibility.

• Social Media Oversight

  • Plan, manage, and schedule content for LMI's social media channels, ensuring alignment with brand and marketing objectives.
  • Monitor engagement, respond to comments/messages when appropriate, and escalate issues as needed.
  • Work with creative teams to develop compelling visuals and multimedia assets.

• Write and edit engaging content for digital channels, ensuring a clear, consistent, and compelling brand voice.
• Align website and social media content with larger marketing campaigns, corporate initiatives, and industry trends.
• Collaborate with internal stakeholders, including business units and leadership, to develop messaging that resonates with LMI's audiences.

• Partner with internal team mates and SMEs to gather insights and shape content strategies.
• Act as a bridge between business teams and marketing to ensure LMI's brand is effectively represented in external-facing digital channels.
• Provide guidance and best practices to internal teams on social media engagement and content development.

• Monitor and analyze website and social media performance metrics to inform content strategy and engagement tactics.
• Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.
• Work with analytics tools (e.g., Google Analytics, social media insights, HubSpot) to track user behavior and refine digital strategies.

• 5+ years of experience in marketing, digital content management, communications, or a related field.
• Clear and consistent writing ability, with a strong grasp of storytelling for digital platforms.
• Experience managing digital channels, including website CMS platforms and social media scheduling tools.
• Excellent communication skills, with the ability to translate complex ideas into compelling, audience-oriented content.
• Comfortable with stakeholder management, working collaboratively across teams to align messaging and priorities.
• Familiarity with the GovCon market and marketing to federal audiences.
• Experience with UI/UX principles is a plus, especially in optimizing website navigation and user engagement.
• Basic knowledge of SEO and web analytics to inform content strategy and performance tracking.
• Ability to work independently and collaboratively in a fast-paced, matrixed environment.