Director, Media

About Chamberlain University

Chamberlain University has a 130-year history and the mission to educate, empower, and embolden diverse healthcare professionals who advance the health of people, families, communities, and nations. Our regionally accredited University is comprised of the College of Nursing and the College of Health Professions. Our College of Nursing offers a Bachelor of Science in Nursing (BSN) degree program at 23 locations and online post-licensure degree programs and certificates including RN to BSN, RN to MSN, a Master of Science in Nursing (MSN) with six Specialty Tracks, and a Doctor of Nursing Practice (DNP). Our College of Health Professions offers online options with a Master of Public Health degree, Master of Physician Assistant Studies, Public Health Certificate programs, and a Master of Social Work degree. Learn more about Chamberlain University, part of Adtalem Global Education, at www.chamberlain.edu.

There is oneverysignificant way Chamberlain is different than other Universities -Chamberlain Care. Healthcare education is offered in a culture ofservice excellenceandcarein four ways:care for self, care for colleagues, care for patients/clients, care for all. By living Chamberlain Care, we've built a culture in which colleagues and students thrive and we graduate extraordinary healthcare professionals who transform the health of people worldwide.

Chamberlain Care is the guiding principle we provide to each other and to our students to help our students achieve their goals, reach their dreams and impact healthcare at a national level.

If you're ready to live Chamberlain Care, we invite you to apply today!

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Opportunity at a Glance

The Media Director is responsible for the operations of the Paid Media Department including supervising a staff of marketing professionals, owning a significant media budgets, and developing strategies for paid media activities, as well as, working with various institutional management levels.

The ideal candidate will combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem, including linear TV, CTV, OTT, audio, out-of-home, Meta, TikTok, LinkedIn, paid search, affiliate marketing and more. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Responsibilities

• Develop and oversee a comprehensive media strategy that spans the marketing funnel, aligning with Chamberlain University's objectives for brand growth, lead generation, applications, and enrollment.
• Drive alignment on annual, quarterly and monthly media budgets and plans, ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets.
• Lead the development and execution of test-and-learn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes.
• Oversee media and creative testing to identify high-performing assets and inform future creative strategies.
• Partner with media agency and data & analytics teams to continually provide more robust measurement frameworks for full-funnel media performance and methodologies for attribution and channel optimization.
• Partner with creative and web teams to ensure strategic media and content alignment, fostering innovation in ad formats and storytelling.
• Act as the primary liaison between Chamberlain University and its media agency partner, ensuring strategic alignment, flawless execution, and results-oriented collaboration.
• Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution.
• Interfaces with leadership from enrollment, student services, accreditation, operations and finance as needed.
• Responsible for helping hire, train, and manage a staff of marketing professionals.
• Completes other duties as assigned.
• Complies with all policies and standards

• Bachelor's Degree preferably in business or marketing required.
• Master's Degree preferred.
• 10 years' experience in a media management position required.
• Education or healthcare experiences preferred.
• Experience owning substantial media budgets
• Experience working in a complex or matrix environment required.
• PC skills in Microsoft Office, internet applications, and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.

Knowledge, Skills and Abilities:

• Strong analytical skills with experience in full-funnel measurement, attribution modeling, and optimization strategies.
• Strong familiarity with ad tech and media platforms, including DSPs, Google Ads, Meta Ads Manager, and analytic suites to analyze and visualize data.
• Track record of structuring media and landing page experiments including multi-panel and large-scale match market.
• Ability to travel - 10%.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $120205.94 and $210914.22. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation