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Senior Director, Content Authoring & Assembly

Genentech
relocation assistance
United States, California, South San Francisco
Apr 21, 2025
The Position

Senior Director, Content Authoring & Assembly

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach - leveraging cutting edge AI, advanced digital engagement, end-to-end content management, human-centered design, and omnichannel strategies to create seamless, personalized, and meaningful experiences for our patients and customers. Genentech's mission is to push the boundaries of science to deliver life-changing medicines, and that requires a digitally enabled, human-centered approach to engagement. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together!

This combined team guides Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access, and all other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

  • Accelerating, connecting, and enabling the development of technology solutions that enhance the patient and customer experience across CMG.

  • Advancing the goal of seamless, consistent and meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

  • Defining omnichannel standards, shaping engagement strategies, and designing seamless, consistent and meaningful patient and customer experiences.

Job Summary:

The Product Owner for Content Authoring & Assembly is responsible for shaping and driving the vision of content authoring and assembly products. This role requires leveraging industry knowledge and competitive trends to align product strategies with enterprise business priorities. The Product Owner will collaborate with senior stakeholders, technical teams, and other business product owners to ensure seamless integration and strategic focus across the content product lifecycle. This person will leverage a deep understanding of content authoring and assembly, well-rounded soft skills, and a results driven approach to help us devise and deliver engaging experiences with patients and customers.

Key Responsibilities

  • Drive the innovation of our Content Authoring & Assembly products for a variety of CMG use cases spanning the entire customer journey

  • Develop and implement cross-product strategies that align with the strategic objectives of Patients, Customers, and the Enterprise.

  • Works with peers, VP and SVP level leaders across CMG to sense, gather, and define business requirements, customer insights, market opportunities, user feedback/input, and technology trends to shape the overall Content Authoring & Assembly Product strategy and secure buy-in.

  • Shape Content Authoring & Assembly Products vision and product standards leveraging knowledge of industry/competitive trends and pulling through product suite strategic business priorities

  • Drive the Content Authoring & Assembly products vision and product standards by aligning with senior enterprise business stakeholder priorities, technical team capabilities, and process opportunities - ensuring seamless integration and strategic focus.

  • Demonstrates mastery in developing business cases to drive experimentation within the product-oriented model and team for new cross-product innovation, integration, and features.

  • Define target users in collaboration with Analytics partners, deeply understand user research, prioritize key features and functionalities, and set clear performance objectives, balancing business requirements with an exceptional end-user experience.

  • Accountable as the central owner of the Content Authoring & Assembly Products lifecycle and roadmap; overseeing product strategic planning, operational execution, delivery milestones, and demonstrable impact via development of metrics aligned upon with key partners. Evangelize the role of Content Authoring & Assembly Products in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders

  • Define policy for headcount and investment allocation both in the near-term and long-term to drive desired business outcomes.

  • Align business outcomes with technical feasibility to ensure development and delivery of products that deliver both business value and seamless technical performance in collaboration with a Technical Product Manager; collaborate with technical partners on tool selection and systems architecture design.

  • Expertly drive alignment of roadmaps and initiatives with applicable Business Product Owners / Suite Stewards to meet patient, professional, and internal customer needs; collaborate to drive experimentation across products and suites

  • Partner with business stakeholders and technical teams to construct and maintain a prioritized product backlog.

  • Ensure that user experience with Content Authoring & Assembly business products is optimized and products are designed around users workflows.

  • Partner with Global product managers to drive effective collaboration for shared learnings and efficiencies.

  • Accountable for ensuring teams deliver a business-relevant product that meets business needs via collection, alignment, and implementation of feedback from multiple stakeholders while meeting larger business objectives

  • Ensure collaboration with Senior Leaders, end-user Activation Teams, and Learning and Skills Development to support adoption -- providing materials and domain expertise for training and change management.

  • Ensuring continuous system performance awareness by measuring operational, system performance, and end-user/business partner feedback; using all metrics to inform product and suite roadmaps

  • Comply with all laws, regulations and policies that govern the conduct of Genentech activities.

  • Leverage and understand executive insights from measurement and optimization Business Product Owners to direct Content Authoring & Assembly Product advancements and operations of product teams.

  • Select optimal Content Authoring & Assembly production support partners and ensure vendor success based on aligned SLAs, in partnership with Procurement.

People

  • Lead, mentor, and manage the Content Authoring & Assembly Product team, fostering an exemplary employee experience, including a culture of collaboration, innovation, and accountability.

  • Provide guidance, training, and career development opportunities for team members.

  • Allocate and shift resources effectively to ensure balanced workloads and optimized team performance and business impact.

  • Cultivate an environment of both accountability and performance-based incentives with ongoing and annual performance management and rewards and recognition of all direct reports.

  • Lead or oversee inclusive hiring of direct and indirect reports.

Minimum Candidate Qualifications and Experience

  • Bachelor's degree in business, technology, operations, science, marketing, or a related field.

  • 10-12+ years of experience, with 5+ years in product management, digital product operations, or equivalent experience.

  • Expertise in automations related to content generation and workflow enablement.

  • Ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.

  • Proven expertise in driving product innovation based on industry trends and measurement and optimization insights.

  • Fluency / comfort with data systems, technology platforms, and integrations to inform strategic product decisions.

  • Advanced proficiency in budget management, resource allocation, and stakeholder alignment for cross-functional collaboration.

  • Strong leadership and team management abilities, with experience in coaching, developing, and inspiring talent (direct or indirect).

  • Excellent communication and leadership abilities to drive change, influence stakeholders, and evangelize the product vision.

  • Experience collaborating with Legal, Compliance, and Privacy teams to ensure adherence to governance and regulatory standards, and help influencing and evolving standards where needed

  • Track record of fostering innovation and experimentation to improve product capabilities.

  • Proven ability to adapt and navigate ambiguous or evolving environments.

  • Strong problem-solving and strategic thinking skills, with a focus on balancing short-term execution and long-term vision.

  • Proven success in managing large-scale, complex projects requiring strategic planning and operational execution.

  • Advanced knowledge of workflow tools, automation systems, and compliance frameworks.

Additional Desired Candidate Qualifications and Experience

  • Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification).

  • Experience in healthcare, pharmaceutical, or highly regulated industries.

  • Experience working in an agile setting or bringing agile-like best-practice mentorship to the team.

Location

  • This position is based in South San Francisco, CA

  • Relocation assistance is not available at this time.

The expected salary range for this position based on the primary location of South San Francisco, California is $199,500/yr to $370,500/yr. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

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#BoFT

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

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