Experiential Marketing Senior Manager, Field Marketing

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 8 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

Responsibilities:

The Sr. Manager of Field Marketing will develop and execute strategic marketing initiatives that drive brand awareness in local markets and store traffic to Total Wireless stores within prioritized local markets (e.g., SE Region - Florida/GA to begin, others TBD). You will work cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agents partners, to drive overall brand success. You will be looking to engage the target customer through local, community-focused initiatives (e.g., sponsorship of local events, partnership with community colleges, etc.) that ultimately drive customer consideration and traffic to the exclusive stores and TotalWireless.com to switch their wireless provider. Initially, this role will focus on the Total Wireless brand, but the expectation is that it will expand to other portfolio brands as well.

• Develop and implement localized marketing strategies for multiple markets within the assigned region, aligning with overall company goals and objectives. Tailor campaigns to meet the unique needs of each territory, ensuring consistency and brand guidelines while addressing regional market dynamics.

• Plan, coordinate and execute market-specific events such as customer appreciation events, sponsorship events, local marketing workshops, etc. Manage logistics, budgets, and follow up to ensure maximum ROI and lead generation.

• Draft detailed marketing campaign briefs that outline objectives, target audiences, key message, timelines and deliverables. Collaborate with creative and content teams to ensure campaigns are executed effectively and resonate with regional audiences.

• Act as the primary marketing expert within local markets across the region, utilizing customer demographic and brand position information to craft and execute successful field marketing strategies.

• Identify ways to boost store traffic and awareness within local markets, and own the last mile, through creative local marketing initiatives.

• Serve as regional marketing lead for sales, store owner and master agent leadership teams (front door to marketing within the regions).

• Forge strategic partnerships with dealer owner operators and master agent partners to amplify brand visibility and drive traffic to stores.

• Identify and support focused events that tie into the Total Wireless overall marketing vision and brand strategy; potential to expand to other portfolio brands in the future.

• Collaborate with the retail experience team to develop marketing collateral, signage, and promotional materials tailored to local market preferences and brand guidelines.

• Identify sponsorship opportunities and coordinate activation strategies for local events, sports teams, and charity events to increase brand visibility and engagement.

• Responsible for developing and maintaining the field marketing toolkit, outlining the guidelines for field marketing activities and co-op governance within the region.

• Provide agency/vendor execution oversight, as needed.

• Work with the store opening team to plan and coordinate exciting new store launch events.

• Present compelling event proposals and execute events within timeline and budget constraints.

• Track and manage budget for local brand efforts by market and co-op spending by store.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in professional marketing.

• Ability to travel locally, approximately 60%.

Even better if you have one or more of the follow:

• Local or field marketing experience.

• Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.

• Excellent oral and written communication skills.

• Ability to effectively collaborate with cross-functional teams .

• Ability to work independently in a dynamic, high-growth, entrepreneurial environment.

• Proficient in Microsoft Office programs and basic graphic design software programs.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.