Regional Marketing Program Coordinator

The Regional Marketing Program Coordinator North America is responsible for implementing and monitoring marketing campaigns across various channels including events, as well as supporting the Regional Marketing Director with marketing tasks. You will also collaborate with other departments and external partners to ensure the consistency and effectiveness of shows and events as well as outbound activities and brand message.

RESPONSIBILITIES

• Coordinate and execute marketing campaigns, including email, social media, and print.
• Analyze and report on the performance and outcomes of marketing campaigns.
• Assist with the development and maintenance of marketing materials, such as brochures, flyers, newsletters, and presentations.
• Conduct market research and competitor analysis to identify new opportunities and best practices as directed by Regional Marketing Director.
• Provide administrative and logistical support to the North America Marketing team.
• Support marketing and local office events, including facilitation of ExhibitForce and AirTable within North America.
• Organize Tier 2 and 3 trade shows and events from concept to completion.
• Work closely with stakeholders to identify key goals, objectives, and details.
• Support department budgeting and finance processes for events and marketing activities.
• Primary contact for third party contractors regarding the scheduling of booth delivery and materials to show site.
• Provide support for all related shipments of event supplies and collateral materials as needed.
• Manage tradeshow lead tools and processes.
• Collaborate with several departments/divisions to identify potential new opportunities/shows/events.
• Create ROI summary reports of each event.
• Attends trade shows and company-sponsored events as needed, serving as the on-site contact for organization, setup/tear down.

REQUIREMENTS

• Bachelor's degree in marketing, communication, or related field.
• At least two years of experience in marketing or a similar role.
• Minimum of two years of experience planning trades shows or events.
• Ability to effectively manage multiple events under the pressure of hard deadlines.
• Proficient in Microsoft Office, Adobe Creative Suite, and other marketing tools.
• Excellent verbal and written communication skills.
• Creative and analytical thinking skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and time management skills.
• Must be a self-starter who requires little supervision.
• Knowledge of current marketing trends and best practices.
• Ability to travel as required (15%).
• Must be able to lift up to 50 lbs.
• Must be able to work some nights and weekends.
• Onsite work with the ability to work remote 1 day a week if schedule allows.
• Experience with Salesforce.com a plus.