Digital Marketing Manager - REMOTE

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love -

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family for all eligible Concorde and UTI programs of study.
• Flexible Time Off for Exempt Employees (FTO): Take time off as needed with no limit, no accrual, and full pay-just get approval in advance.
• Accrued Vacation for Full-Time and Part-Time Non-Exempt Employees: Full-Time employees accrue 2 weeks of paid vacation per year and Part-Time employees accrue based on the number of hours worked each week. This is in addition to paid holidays and paid sick leave.
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days.
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby.
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents.
• Pet Insurance: Competitive coverage for your furry family members through ASPCA.
• Health Plan Enrollment: 30 days to choose your health plan with coverage starting after one full month of employment.

Explore more benefits here: UTI Benefits

Salary Range: 80K to 90K

• Collaborate with the marketing department head and cross-functional leaders to understand the digital marketing needs of the business
• Create strategies to meet lead generation goals across business units and academic programs while maintaining balanced combination of online marketing channels to reach the target audience
• Comparison testing to determine the optimal variables in lead generation materials
• Identify and evaluate new lead generation channels and sources
• Track and report demand generation performance to budget and prior year to evaluate effectiveness of strategies
• Perform digital marketing and funnel auditing to measure results of current strategies
• Refine and optimize channel mix and timing to support conversion goals
• Manage channel sources and partners including agency and affiliate sources
• Manage acquisition cost metrics within budget requirements
• Monitor and address leads from initial contact to conversion for budgeted vs. actual variances and data accuracy
• Report out performance of lead generation goals monthly for budgeted vs. actual
• Provide forecast and growth opportunity projections
• Manage the digital creative process and ensure compliance for approval

Other Duties as Assigned

Education / Experience

• Bachelor's Degree in marketing, communications, or related field (required)
• Minimum of five (5) years digital marketing management, campaign building, bid optimization, vendor management (required)
• Minimum of three (3) years search engine optimization, search engine marketing, and ad budget management experience (required)
• One (1) year of experience developing comparison testing, reporting to leadership (required)
• Minimum of three (3) years of forecasting and budget management (preferred)
• Minimum of three (3) years of marketing database and display campaign management experience (preferred)

Skills

• Knowledge and understanding of Digital channel marketing principles
• Knowledge and understanding of channel management best practices
• Strong analytical, math, forecasting, and problem-solving skills
• Exceptional interpersonal and communication skills, with the ability to articulate the rationale clearly and concisely behind the methodology that goes into lead generation
• Detail-oriented, self-motivated, strategically minded, flexible and driven by goals
• Excellent written and verbal communication skills
• Effective teamwork skills, and use of sound judgment
• Excellent project management skills
• Strong organizational skills with the ability to simultaneously manage multiple projects and tasks
• Proficient in Microsoft Word, Excel, and PowerPoint

Abilities

• Ability to navigate cross functional collaboration across the organization
• Ability to work independently and as part of a team
• Ability to identify gaps and opportunities
• Ability to keep a customer-centric focus

Standard Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as:
  • Remote; Employees must meet minimum technical standards for eligibility and participation.
• Travel Requirements
  • Overnight travel required up to 15%