New

Digital Marketing Specialist

Ferris State University

United States, Michigan, Grand Rapids

Apr 26, 2025

Position Title:	Digital Marketing Specialist
Location:	Grand Rapids
Department:	71200 - Web Content
Advertised Salary:	$45,000-$48,000. Salary commensurate with education, experiences, and other requirements.
Benefits:	Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position. Admin / Admin Temp Benefit Plans
FLSA:	Exempt
Temporary/Continuing:	Continuing
Part-Time/Full-Time:	Full-Time
Union Group:	N/A
Term of Position:	12 Month
At Will/Just Cause:	At Will
Summary of Position:	* Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that supports Ferris State's marketing and enrollment efforts. * This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications. * They also play a critical role in Search Engine Optimization (SEO) strategy, keyword tracking, and organic content development to improve search rankings and user engagement.
Position Type:	Staff
Required Education:	* Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Required Work Experience:	* 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications. * Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar). * Strong understanding of SEO best practices, keyword tracking, and content optimization. * Experience writing and managing web content, blogs, and long-form digital content.
Required Licenses and Certifications:
Physical Demands:	Office Environment Bending Carrying Moving Reaching Sitting Twisting Repetitive movement
Additional Education/Experiences to be Considered:	* Experience with Google Analytics and/or other digital analytics platforms * Experience with Slate and/or other customer relationship management platforms (CRM) * Experience working in higher education marketing. * Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc.). * Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance).
Essential Duties/Responsibilities:	* Develop and maintain engaging, search-optimized web content that supports university marketing efforts. * Collaborate with departments across campus to update key webpages and ensure content accuracy. * Oversee the development and optimization of academic program landing pages to improve engagement and conversion. * Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working relationships with students, faculty, staff, and community members. * Support, promote, and develop university student enrollment and retention initiatives. * Support marketing operations by creating landing page content for paid campaigns as needed. * Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees. * Contribute to SEO strategy, including; keyword research, on-page optimization, and site performance tracking. * Track and analyze organic search performance and making recommendations for improvements. * Develop and manage blog and long-form content to drive organic traffic growth. * Provide training for new website editors to ensure consistency and usability across the university website. * Collaborate with web developers to develop landing pages and website features. * Any other duties assigned within the position classification area.
Marginal Duties/Responsibilities:	* Assist in website design initiatives and digital experience improvements. * Support marketing and admissions teams with web-related analytics and reporting.
Skills and Abilities:	* Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools. * Experience with content management systems (Omni CMS, WordPress, Drupal, or similar). * Demonstrated commitment, experience, and understanding for diversity, equity, and inclusion. * Ability to analyze data-driven insights to optimize content for engagement and search visibility. * Strong writing and editing skills, with the ability to adapt content for different audiences. * Understanding of accessibility standards for web content. * Excellent project management and collaboration skills.
Required Documents:	Cover Letter Resume Unofficial Transcript 1
Optional Documents:
Special Instructions to Applicants:	* Transcript 1 (REQUIRED): Applicants who have completed college coursework or attained a degree, please attach a copy of unofficial transcript for Bachelor's degree. * Transcripts must include: Institution name, applicant name, date degree attained, degree awarded. * Finalist will be required to submit an official transcript, if applicable.
Initial Application Review Date:	May 5, 2025
Open Until Position is Filled?:	Yes
Posting Close Date:
EEO Statement:	Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University's Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement.
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