Paid Media Manager

Paid Media Manager

Being a Paid Media Specialist is about more than just running ads - it's about harnessing the power of data to inform decisions, designing campaigns that resonate with target audiences, and collaborating across teams to shape holistic marketing strategies.

You'll be responsible for:

• Strategic Paid Media Campaigns: Planning, launching, and optimizing paid media initiatives across channels (Google Ads, Facebook/Instagram, LinkedIn, programmatic display) to achieve lead generation, brand awareness, and conversion goals.
• Data-Driven Insights: Digging into complex campaign performance data-CTR, CPC, CPL, ROAS-and turning it into compelling insights that inspire continuous improvements in targeting, creative, and messaging.
• Budget Management: Forecasting budgets, allocating spending across channels, and regularly reviewing performance metrics to ensure optimal ROI and minimal wasted spend.
• Cross-Functional Collaboration: Working closely with marketing managers, content strategists, and analytics teams to align paid media efforts with overall campaign objectives and brand messaging.
• Testing & Optimization: Running A/B tests on ad creative, copy, landing pages, and audiences, using learnings to refine campaign performance.
• Reporting & Analysis: Creating clear, concise, and actionable reports to communicate outcomes and recommendations to stakeholders, guiding strategic decisions and future media investments.

Your success will hinge on your ability to combine creativity, analytical thinking, and deep knowledge of digital advertising platforms to unlock growth opportunities. You'll embrace challenges, thrive in a fast-paced environment, and continuously seek new ways to stretch budgets and engage customers more effectively.

About you

You're passionate about the evolving world of digital marketing, keep a close eye on industry trends, and eagerly adopt new technologies and platforms. You excel at synthesizing data and performance metrics to craft a compelling story that influences the direction of marketing initiatives and drives measurable results. Specifically, you:

• Have a deep understanding of paid media platforms (Google Ads, Facebook/Instagram Ads, LinkedIn, display/programmatic).
• Are analytically driven, skilled at generating insights from campaign dashboards, and can translate those insights into optimized campaigns.
• Possess strong communication skills that allow you to deliver data-based recommendations to both technical and non-technical audiences.
• Bring a test-and-learn mindset, comfortable with hypothesis-driven experimentation and the ability to pivot quickly based on performance.
• Are organized and detail-oriented, able to manage multiple campaigns simultaneously while meeting deadlines and ROI objectives.
• Have experience with marketing analytics tools (Google Analytics, Google Tag Manager, attribution platforms) and can effectively measure multi-channel campaign performance.

If you're ready to join a team of forward-thinking marketers who are committed to excellence, innovation, and driving meaningful business impact, we'd love to hear from you. Become part of our transformation and help shape the future of our digital marketing and paid media efforts. Apply now and let's grow together!

Key Responsibilities:

1. Paid Media Strategy and Execution

• Design, execute, and manage multi-channel paid media strategies that align with business objectives and budgets.
• Conduct market research and audience analysis to inform campaign plans and media mix recommendations.
• Set up, launch, and manage paid campaigns across platforms, including display, social, and programmatic.
• Develop audience segmentation strategies to ensure precise targeting and maximize ROI.
• Monitor trends and incorporate best practices to stay ahead in a rapidly evolving digital landscape.

2. Campaign Optimization and Performance

• Continuously analyze campaign performance to identify trends, opportunities, and areas for improvement.
• Implement A/B testing and iterative optimization to refine creative, targeting, and bidding strategies.
• Utilize attribution models and advanced analytics to assess campaign impact and inform future investments.
• Create and present detailed performance reports and actionable insights to stakeholders.

3. Audience Management

• Build and activate first- and third-party audiences, leveraging tools like CRM systems, Google and Website analytics, and data marketplaces.
• Ensure seamless integration of data sources for enhanced audience targeting and personalization.
• Explore and adopt new audience segmentation techniques and technologies to enhance relevance.

4. Ad Operations and Tracking

• Manage campaign tracking setup, including pixel implementations, UTM parameters, and tagging configurations.
• Troubleshoot and resolve any tracking or ad delivery issues in collaboration with relevant teams.
• Maintain up-to-date documentation of tracking processes and ensure compliance with data privacy standards.

5. Marketing Technology & Tools

• Leverage marketing platforms and tools for campaign execution, tracking, and reporting (e.g., Google Ads, Meta Ads Manager, DSPs).
• Stay informed on emerging technologies in paid media and assess their potential impact on campaigns.
• Champion the adoption of innovative tools that drive efficiency and performance.

6. Collaboration and Stakeholder Management

• Partner with cross-functional teams, including creative, analytics, and product teams, to deliver cohesive campaigns.
• Communicate campaign goals, performance, and optimization strategies to stakeholders at all levels.
• Conduct knowledge-sharing sessions to upskill internal teams on paid media strategies and technologies.

Qualifications:

• 3-5 years in paid media, digital marketing, or a related field, with hands-on campaign management.
• Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic tools. Familiarity with analytics tools like Google Analytics, Tableau, or similar.
• Strong ability to analyze data, interpret results, and make data-driven decisions.
• Experience with CRM platforms, audience segmentation, and integration of first-party data.
• Hands-on experience in campaign execution and optimization
• Knowledge of tracking technologies, including pixels, tagging, and attribution modeling.
• Ability to manage complex campaigns, track metrics, and maintain accuracy in execution.
• Clear and concise communication for presenting insights, collaborating with teams, and influencing stakeholders.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
• Must have high school degree or equivalent.

Why Join Maersk?

At Maersk, you'll be part of a global leader in integrated logistics, driving transformative digital strategies that make an impact. We offer opportunities for professional growth, innovation, and collaboration in a supportive and inclusive environment.

Reporting to our Head of Digital Marketing - North America, you will be working out of the United States, but your workplace will be the entire North America region, as you will have daily and close interaction with colleagues everywhere across the United States and the world.

Job Type

Full Time

Salary

$ 75,000-$100,000

Benefits

Full time employees are eligible for Health Insurance, Paid Time Off, and 401k Match.

The above stated pay range is the anticipated starting salary range for this position. The Company may adjust this range in light of prevailing market conditions and other factors such as location.The Company will work directly with the selected candidate(s) on the final starting salary in accordance with all applicable laws.

Notice to applicants applying to positions in the United States

You must be authorized to work for any employer in the U.S.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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