Senior Director Category Management - EyeCare

Requisition ID:885417

Position:Full-Time

Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

To address the global myopia epidemic, we seek an innovative leader to develop and expand the category for the U.S. market, with a focus on both consumer and professional engagement. This role will be pivotal in ensuring EssilorLuxottica's leadership in combating myopia through innovative solutions and strategic initiatives.

This leadership position offers a unique opportunity to make a tangible impact on public health through innovation and collaboration in the fight against myopia.

MAJOR DUTIES AND RESPONSIBILITIES

• Develop and implement a comprehensive strategic roadmap for myopia management in the U.S. aligning with the Global Myopia Roadmap
• Drive the growth of the category across wholesale and retail divisions, focusing on awareness, education and engagement of scientific and medical community, professionals, payers, and consumers
• Coordinate cross-functional efforts involving lenses, contact lenses, instruments, and frames to deliver a holistic approach to myopia management
• Follow up FDA developments define alternative strategies with regulatory affairs teams R&D and top management for advocacy engagement
• Identify growth opportunities prioritize resource allocation to achieve annual revenue targets while preparing for long-term category expansion
• Define GTM strategy and portfolio approach for doctors and consumers including Medical fee / product price positioning
• Collaborate with Medical Affairs Medical Marketing Professional Relations Education teams to influence KOLs
• Strengthen our myopia science narrative define protocols of myopia management
• Collaborate with Leonardo and Medical teams to lead professional training and certification programs for Doctors and Ophthalmologists, enhancing expertise in myopia management
• Develop and execute B2C campaigns to raise awareness about myopia and its management focusing on parents and caregivers
• Create an engaging in-store experience for children and families to promote myopia solutions
• Partner with supply chain R&D teams to ensure efficient product launches and category performance
• Oversee performance tracking sales analysis for continuous improvement
• Defines market access strategy: private pay versus reimbursement level expected from managed vision care strategy as well as general medical system
• Coordinates with MVC the implementation of the strategy for Doctors fee
• Internal Influence: Global Myopia Organization,U.S. Leadership Team,Marketing Directors,Training Teams,R&D,Operations,R&D,Medical affairs
• External influence: Eye care professionals, professional associations,regulatory bodies, and consumer advocacy groups
• Participate in monthly U.S. marketing & regional business alignment meetings

BASIC QUALIFICATIONS

• 12+ years in B2B or B2C marketing, product launches focus on vision, medical or pharma industries
• Demonstrated success in developing Go-To-Market strategies for innovative medical solutions
• Proven expertise in managing brand and product innovations in a medical or healthcare context
• Experience working in matrix organizations and influencing diverse teams
• Strategic and analytical thinking to conceptualize and implement value-creation initiatives
• Strong leadership and communication abilities to influence stakeholders and build credibility
• Agile and proactive approach to navigate complex and dynamic environments
• Proficiency in marketing mix elements: pricing, promotion, distribution, product positioning
• Market access / MVC experience

PREFERRED QUALIFICATIONS

• Background in myopia management
• Bi-lingual with English & Italian or French

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.