Omni Activation Associate Manager- Regionals (West)

In this dynamic role, you will:

Develop and execute shopper marketing programs tailored for priority Regional West customers, collaborating with sales leads and brand teams.
• Leverage national brand activation plans to create customer-specific programs aligned with brand positioning.
• Collaborate with internal and agency teams to develop creative solutions based on insights.
• Track and ensure the timely and budget-aligned execution of programs.
• Manage vendor and third-party relationships impacting shopper programs.
• Develop customer-facing materials to support sales teams and collaboration meetings.
• Coordinate themed events with third parties when appropriate.
• Interact with customer marketing organizations to co-develop plans that drive shopper conversion.

You will also:

• Drive growth opportunities through insights and analysis of program performance.
• Perform pre and post-promo evaluations to understand the effectiveness of shopper marketing events.
• Provide reports to influence future shopper marketing investment decisions and share success stories and learnings with the organization.

Additionally, you will:

• Perform administrative tasks with excellence to bring shopper marketing initiatives to life.
• Obtain creative approvals from brand and legal teams.
• Manage and track budgets in the company trade management system.
• Collaborate with sales planning and finance on financial close deadlines.

• A 4-year college degree in Business or a related field; an MBA is a plus.
• 3-5 years of experience in the CPG industry, and/or experience on the Natural Channel.
• Experience in agency, brand, or shopper marketing.
• The ability to read and interpret consumer and shopper research.
• Strong teamwork skills, with the ability to collaborate across functions.
• Excellent planning and organizational skills, coupled with superior communication skills (written and verbal).
• Strong attention to detail.