Brand Strategist Director

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

About our team

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

The Brand Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence.

About this role

Salesforce is betting big on the future. With the launch of Agentforce, continuous product acquisitions, and the build-out of Operating Units, our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the strategic perspective, brand strategy, and enablement resources they need to act as brand ambassadors.

We are looking for a Director, Brand Strategy to help guide the strategic evolution of Salesforce's brand and drive initiatives including brand positioning, brand messaging, brand architecture, M&A brand strategy, and more. You will serve as the voice of brand - partnering closely with other teams inside Global Brand & Creative and throughout the broader marketing organization.

This role will report into the Head of Brand Strategy & Management and work in close collaboration with leadership to identify the key brand needs, support wider business objectives, and align stakeholders across Global Brand & Creative, Product Marketing, Digital, Events, Sales, Corporate Strategy, and beyond.

What you will do

• Guide the evolution of Salesforce's corporate brand strategy while maintaining its foundation

• Own brand strategy including brand positioning, brand architecture, and M&A brand strategy

• Develop brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization

• Balance ambitious vision in the age of agentic AI with downstream implications of change

• Partner with Brand Insights to design research aligned to strategic objectives and brand KPIs, and use data to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole

• Partner with Creative Strategy to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling

• Partner with Brand Management to build enablement resources and ensure operational excellence and consistency - that the desired brand strategy comes to life across key touchpoints (such as digital and marquee events) and the holistic brand experience

• Partner with Brand Creative to refine verbal and visual identity

• Drive brand integration across functions including Campaigns, Product Marketing, Events, and Operating Units

• Be a brand advocate within Marketing and across Salesforce's global organization

What experience you have

• 12+ years of experience in brand strategy, with at least 8 years in B2B tech

• Strong track record of turning insights into brand strategy (and action plans) that drive results

• Skilled at change management and aligning brand strategy to shifting business priorities

• Proven success in defining and delivering on brand KPIs and translating brand goals into measurable business impact

• Ability to evangelize brand internally and guide others on its strategic impact

• Excellent written, verbal, and presentation skills

• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments

• Strong creative instincts rooted in audience understanding

• Skilled at influencing at all levels, including executive and C-level audiences

• Demonstrated leadership in developing brand strategists and teams

• BA/BS required; MBA preferred

Why you are excited about this role

• You always put the customer first

• You enjoy leading complex, high-profile initiatives

• You thrive in cross-functional collaboration and relationship-building

• You value research and creativity as critical inputs to brand strategy

• You excel at simplifying complexity and setting clear strategic direction

Why we are excited about you

• You bring emotional intelligence and thrive in ambiguity

• You balance strategic thinking with hands-on execution

• You know how to identify and shape compelling, high quality brand stories and creative

• You see brand as a core business driver and can back it up with data

Salesforce Leadership Competencies

Salesforce's Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company's actions. They also align strongly to our cultural cornerstones, our Salesforce values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It's our expectation that our managers and leaders embody these core competencies:

• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

• Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

• Develops Talent: Developing people to meet both their career goals and the organization's goals.

• Drives Results: Consistently achieving results, even under tough circumstances.

• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.