Marketing Manager (Loyalty & CRM)

Position Overview:

The Marketing Manager (Loyalty & CRM) is responsible for leading strategy and execution for Caribou Coffee's loyalty program, email and mobile marketing as well as promotional campaigns. This role will be critical in driving customer engagement, retention, frequency and lifetime value across Caribou locations.

This leader must be a strategic thinker with an appreciation for data analysis who is capable of managing programs with experience creating best practices and driving optimization. Working cross-functionally with marketing, digital experience, product, operations and other teams, this role will develop programs that are effective but feel personal and relevant.

Core Responsibilities:

Loyalty Program

• Own the program strategy to drive customer retention and frequency. Work cross-functionally with the digital experience team on the roadmap, performance and optimization of the program.

• Leverage program intelligence for personalization and segmentation opportunities.

• Analyze performance and audit competitors to implement strategies that increase enrollment, engagement and redemption.

Email and Lifecycle Campaigns

• Develop and execute targeted lifecycle campaigns across email, app push and SMS.

• Own calendar planning, segmentation, testing and performance analysis to ensure relevance and impact.

Promotion and Offers

• Lead the strategy and deployment of promotional campaigns across channels, balancing short-term sales and long-term brand equity.

• Test and scale personalized offers, collaborating with cross-functional partners.

Customer Segmentation & Personalization

• Work with teams to identify actionable segments and design messaging that resonates with each audience.

• Leverage behavioral and transactional data to create dynamic, automated journeys.

Cross-Functional Leadership

• Partner closely with creative, digital experience, and marketing teams to align lifecycle efforts with broader company goals.

• Serve as the subject matter expert on loyalty and lifecycle marketing, bringing thought leadership and best practices to the organization.

Skills and Qualifications:

• Bachelor's degree in marketing or related field

• 5+ years' experience in lifecycle marketing, loyalty programs, and promotional strategy, with proven results in retail and/or QSR environments.

• Strong analytical mindset-comfortable working with data to derive insights and optimize campaigns.

• Exceptional project management and cross-functional collaboration skills.

• Creative thinker who is also results-oriented, with a passion for customer experience and brand loyalty.

• Curiosity and passion for digital marketing, and willingness to keep updated with leading edge techniques.

• Self-starter with ability to manage multiple concurrent efforts with strong planning, organizational and analytical skills

• Skilled in working with cross-functional teams to affect collaboration, resolution of issues and community building across multiple functions.

• Strong and confident presence and experience to work credibly with and influence colleagues, managers, senior level sponsors and executives.

• Demonstrates the ability to solve problems, think critically, and make timely decisions.

• Results driven, proven sense of urgency, and demonstrates strong initiative towards business needs.

Physical Requirements:
The physical requirements for this position include sitting, standing, bending, lifting, and moving intermittently during working hours. These physical requirements must be accomplished with or without reasonable accommodation.

The duties of this position may change from time to time. Caribou reserves the right to add or delete duties and responsibilities at the discretion of Caribou or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Caribou Coffee Operating Company, Inc. and its affiliates are proud to be Equal Opportunity Employers to all applicants for employment and prohibit discrimination and harassment of any type based on any characteristic protected by federal, state or local laws. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.