VP Go To Market

Agfa HealthCare, is a division of the Agfa-Gevaert Group which is headquartered in Mortsel, Belgium and traded on Euronext Brussels (AGFB).

At Agfa HealthCare, we support healthcare professionals across the globe to transform the delivery of care. Our focus is 100% on providing best-of-suite Imaging IT software solutions that enable secure, effective and sustainable imaging data management.

From product development to implementation, our unified Enterprise Imaging Platform is purpose-built to reduce complexity, improve productivity and deliver clinical value. We use our proven track record as an innovator, our in-depth medical knowledge and our strategic guidance to help healthcare providers achieve their clinical, operational and business strategies.

The primary purpose of this role is to drive go-to-market strategies that support Agfa HealthCare's growth plans in North America. Accountable to drive the regional product marketing functions, sales enablement, clinical consultant, and customer advocacy. The role will focus on creating optimal repeatable processes and methodologies for each functional area with the goal of increasing profitable growth and client satisfaction while creating efficiencies in these areas.

The role will be responsible for designing and executing strategies to increase a qualified sales pipeline. Responsible to create a compelling value proposition for AGFA Products & Solutions across verticals, equip the organization with competitive insights to market conditions inclusive of key competitor's strengths/ weaknesses in terms of strategy, pricing, products and customers, and lead the market requirement document process and business case development for customer needs in North America.

Day-to-day responsibilities include collaborating with key customers as well as with leaders across global marketing, sales, services, and customer success to drive customer outcomes proof points and establishing Agfa healthcare as an outcomes-based Enterprise imaging leader in North America.

This position requires a thorough understanding of business/solution strategy, lifecycle, and go-to-market processes. The successful candidate will bring to this position the skills that will enable them to develop the commercial strategies, manage budgets, prioritize investments, measure performance, and allocate resources necessary to consistently exceed expectations relative to driving, measuring, and managing long-term profitable growth across the Agfa Healthcare NA target market segment(s).

Location:US Remote

Fundamental Responsibilities:

• Leads regional product marketing, sales enablement, clinical consultants, and customer advocacy in North America
• Creates growth plans based on overall market dynamics and business direction.
• Develops go-to-market strategies to drive business growth plan execution.

• Collaborate cross-functionally across the organization to execute on go-to-market strategies
• Drives localized solutions, positioning,g and messaging
• Leads Sales enablement and collaborates with the SVP of sales to drive sales competency
• Leads NA customer advocacy programs such as advisory boards, reference customers, and user groups.
• Provides voice of the customer to the business by managing the execution of market requirement documents with supporting business cases.

• Builds strong relationships with clients and internal stakeholders in order to understand the overall company, product, client experience, mission, and vision
• Proactively research, evaluate, and stay informed on the marketplace, current products, technologies, and available third-party solutions to maintain vision and meet our overall corporate strategy

RequiredExperience:

• At least ten years of increasingly responsible and relevant experience with product management, business management, and product development teams within commercial/enterprise software and medical devices companies.
• 5+ years of relevant experience in HIT (health information technology)
• 3+ years in a management role leading and developing other leaders
• Market relevance and experience in AI solutions and/or imaging IT is highly desirable

• Experience writing business cases, performing market analysis, developing go-to-market strategies for solutions or products, and managing backlogs for solutions across multiple markets
• Proven success in developing compelling product visions with a track record of successful execution
• An exceptional leader of people, process & workflow in environments where "change" is a constant.

Desired Skills:

• A track record of effectively driving strategy, development, and execution, and managing multiple concurrent projects with urgency is critical.
• Past performance includes providing executive-level presentations with clarity of thought and exceptional results.
• Prior expertise thriving in a large "matrix" environment.

• A history of taking responsibility for providing results and accountability for the performance of the team.
• Problem analysis and problem resolution at both a strategic and functional level.
• Superior communication, presentation, and client management skills.

Education:

• The successful candidate is preferred to possess at a minimum a Master of Business Administration degree from an accredited institution.

Travel:

• Agfa HealthCare is a global organization. This role will require travel up to 60%.

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we'll take you there!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, please contact agfahealthcarehrna@agfa.com.

At Agfa HealthCare, we are passionate about creating an inclusive workplace that promotes diversity of Age, Gender, Gender Identity or expression, Race, Sexual Orientation, Physical Ability, Ethnicity, or any other aspect that makes someone unique. The differences among us are our strengths. We are committed to promoting a diverse, equal and inclusive workplace that fully represents the different cultures, viewpoints and backgrounds of our global organization and the world we live in.

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