New

Product Marketing Manager

Bloomberg Industry Group
parental leave
United States, Virginia, Arlington
1801 South Bell Street (Show on map)
Jun 09, 2025
As a Product Marketing Manager for Bloomberg INDG, you will bridge complex product features and customer needs, ensuring core capabilities resonate with the right audience. You will develop and execute go-to-market strategies, translate technical functionalities into clear messaging, and create impactful marketing assets such as product briefs, whitepapers, and technical demos. This role requires expertise in positioning complex B2B software solutions for users, customers, and influencers across technical audiences. Working closely with product, sales, Go-to-Market (GTM), and demand generation teams, you will position the portfolio as the leading solution, addressing core pain points and workflow needs. Your ability to communicate technical excellence and demonstrate how our solutions transform complexity into clarity will drive adoption and engagement among key stakeholders. What You Will Do: Go-to-Market Strategy Develop and execute product marketing strategies aligned with organizational goals. Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers). Partner with GTM and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives. Identify sector-specific use cases and pain points to effectively position our platforms. Content Development Create clear, sales- and marketing-ready content, including whitepapers, product briefs, FAQs, and feature guides. Collaborate with GTM, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities. Go to Market Support Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents. Equip GTM marketing and events teams with competitive positioning and tailored content to address market challenges. Customer & Market Insights Conduct market research to identify trends, customer needs, and competitive dynamics. Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies. Work with product management to provide customer insights that influence the product roadmap. Cross-Functional Collaboration Partner with Demand Generation teams to develop campaigns that drive awareness, leads, and customer retention. Ensure technical accuracy in marketing materials by collaborating with product management and engineering teams. Work with customer success teams to understand use cases and develop best practices for product adoption. Represent Bloomberg INDG at industry events and conferences. You Need to Have Bachelor's degree or equivalent experience. 6+ years of technical product marketing experience, preferably in SaaS B2B solutions. Strong understanding of customer pain points, market composition, and competitive landscape. Proven experience in go-to-market strategies and product content development. Exceptional ability to translate technical details into customer-centric messaging. Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams. Nice To Have: Advanced degree (MBA or related experience). Public speaking experience, including webinars, customer training, or industry conferences. Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting). Product marketing experience with SaaS, cloud, or enterprise software. Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot. Equal Opportunity Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").