New

Associate Director, Data Analytics & Business Intelligence

Mindshare
dental insurance, paid time off
United States, New York, New York
175 Greenwich Street (Show on map)
Jun 12, 2025
Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary & Impact As an Associate Director you will partner closely with our Media Planning and Digital Investment teams to develop cross-media measurement, learning, and forecasting strategies. In this role, you will use your knowledge of Media Analytics, Data Visualization, and Relationship Management to develop recommendations and present actionable insights to our client. The ideal candidate will be passionate about growing talent and continuously expanding their own skillset and nurturing that of their team! Key Responsibilities Initiates and leads the team in developing long-term Measurement Roadmaps, bespoke to the client. Supervises creation and execution of campaign-specific measurement framework. Leverages strong knowledge of syndicated and proprietary research tools and systems to design and manage research projects; Generates and delivers strong insights based on results. Leads advanced analytics requests involving log file data or other large datasets. Manages and grows internal and external client relationships to help guide Analytics engagements, ensuring ideas and final deliverables ladder back to client strategies. Partners with Media Planning and Digital Investment teams to evaluate vendors, technologies and new advertising opportunities; analyzes the measurement capabilities within each. Retains and nurtures talent by providing regular feedback and coaching to team members; realizes when the team needs improvements and acts accordingly Write POVs on industry topics. Train staff on syndicated and proprietary research tools and systems, manage day to day questions. Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc.). Requirements Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience. Ample relevant working experience plus a track record of leading a team of Analysts and Managers. Familiarity with Marketing Mix Modeling (MMM). Ability to manage internal and external client relationships; ensuring deliverables are produced on time and within budget. Experience with a variety of the following tools and platforms preferred: Data Visualization - Tableau Web Analytics - Google Analytics, Adobe Analytics AdServers - DoubleClick, Sizmek Syndicated Measurement: comScore, Nielsen Ad Effectiveness Research: comScore, Millward Brown Digital Familiarity with SQL, R, Python a PLUS Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [emailprotected]or call (212) 297-8507 and let us know the nature of your request and your contact information. The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted