Sr. Digital Content Specialist
 Mass General Brigham (Enterprise Services) | |
 United States, Massachusetts, Somerville | |
| 399 Revolution Drive (Show on map) | |
 Jun 27, 2025 | |
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Summary
A creative content developer who helps strategize and create state-of-the-art digital content for Mass General Brigham marketing and communications plans, with a particular focus on research and targeting the medical professional audience. This collaborative individual works across the Digital Marketing team to contribute to a range of digital content creations for prioritized initiatives and service lines, targeting physicians, thought leaders, and researchers. Responsible for developing and executing content strategies that promote the organization's services, enhance medical professional and patient engagement, and strengthen brand presence. This role involves collaborating with clinical and administrative teams to create compelling content that informs, educates, and supports our core audiences. -Create content strategies aligned with MGB health system goals and audience needs. -Apply audience research to tailor content effectively for various demographics. -Plan and create high-quality, engaging content across platforms. -Edit and approve content produced by junior team members and external vendors. -Work closely with clinical staff to ensure the accuracy and relevance of medical information. -Partner with marketing, public relations, and digital teams to promote content initiatives. -Assist site strategy team and SEO/social team to ensure that content is optimized for search and properly tagged for tracking. -Support leadership, colleagues and external agencies/vendors to execute projects and adhere to timelines and budgets -Demonstrate comfort working both independently and in project teams Education Strong interpersonal and communication skills, including superior writing and editing skills - Outstanding oral and written communication - Familiarity with digital content creation tools - Familiarity with digital analytics and experience applying data to optimize content performance - Proven professional, able to work effectively with a variety of personality types and job levels - Ability to move quickly in a rapidly changing and often ambiguous environment - Strong attention to detail and quality - Proven initiative, self-direction - Commitment to teamwork and collaboration - Sound judgment and decision-making - High levels of tact, diplomacy and fine-tuned consultative skills - Confident and comfortable working within a matrixed organization - Willingness to understand and navigate complex health system - Ability to manage multiple projects simultaneously and meet deadlines - Ability to interact with professionals at all levels throughout a large, diverse health care organization - Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel - Positive, can-do attitude - Digitally savvy Mass General Brigham Incorporated is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. | |