Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in New York, NY.

Marketing Manager - Sales Development

Top Skills:

• Project management
• Presentation & sales collateral creation
• Supply Chain Management

Summary:

This individual contributor will report to the Director of GTM Strategy and Operations and directly support the Sales Development Lead in developing and executing sales and marketing strategies to bolster global sales efforts. This role is pivotal in crafting compelling sales narratives, enriching the toolkit, and ensuring uniform excellence across our market presence. The ideal candidate will be a beacon of knowledge and support for our sales teams, providing tailored resources to meet the diverse demands of our customer base.

Responsibilities:

• Create and disseminate global sales development and marketing materials, aligning closely with New Product Solutions (NPS), Marketing, Insights, and Sales teams to curate innovative offerings and packages that resonate with key customer segments.
• Build sales development tools, including pitch decks, fact sheets, competitive analyses, and objection handling, facilitating an impactful sales narrative and a persuasive selling process.
• Express the value proposition and benefits of Ad's products, solutions, and audience by strategically weaving this knowledge into all sales collateral.
• Work with sales teams to ensure that sales narratives are communicated and understood, collect feedback on how to improve stories for the region to build awareness, enable sales, and increase revenue.
• Collaborate with the Marketing team to seize opportunities to engage the digital advertising market, crafting and distributing compelling narratives and press materials.
• Support the Sales Development Lead with designing and implementing a comprehensive framework for sales pitches and media kits to enhance the sales team's efficacy and ensure quality consistency.
• Stay abreast of industry trends to evolve our sales marketing strategy proactively, identifying emerging marketing opportunities and client requirements.
• Advise businesses and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks, and develop distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Requirements:

• Experience: Minimum of 4+ years of experience in sales development, sales marketing, or similar areas with a strong focus on narrative crafting, packaging, and storytelling for digital advertising.
• Education: Bachelor's degree in marketing, Business, or a related field.
• Skills:
  
  
  
  • Excellent organizational and project management skills
  • Outstanding PowerPoint design abilities
  • A master at storytelling
  • Strong communication and interpersonal abilities
  • Proficiency in using CRM software and marketing automation tools
  • Familiar with Atlassian (Confluence), MediaFly, and other content distribution systems
  • Familiar with third-party insights platforms (e.g., eMarketer, Nielsen, ComScore, etc.)
  • Previously owned sales, marketing, or sales development programs
  • Deep experience in the digital ads industry
  • Competent in graphical design to not depend on other professionals to ship materials, i.e., Adobe Photoshop
  
  
  
  

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, and Paid Time Off plus more!

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