Social Media Manager - Brand

KEY RESPONSIBILITIES

Social Media & Brand Content Strategy

• Develop and execute a dynamic, multi-channel social media strategy aligned with brand and business objectives.
• Develop platform-specific content playbooks for each relevant social platform aligning each to its unique audience intent.
• Manage the enterprise social editorial calendar and oversee content deployment across platforms.
• Collaborate with internal stakeholders and our in-house creative agency on visuals, messaging, and multimedia assets.
• Apply platform best practices and emerging trends to enhance reach and engagement.
• Ensure alignment of social efforts with broader marketing campaigns, corporate initiatives, and PR.

Employee Advocacy & Internal Enablement

• Shape and scale our employee advocacy program across business units.
• Curate and adapt brand content into employee-voiced posts for distribution via Sprout Social.
• Collaborate across teams to identify business unit social strategy, build compelling content, and drive internal advocacy.

Paid Social Planning & Execution

• Own day-to-day paid social campaign builds and execution across Facebook, Instagram, LinkedIn, YouTube and Pinterest.
• Partner with the digital marketing team on paid strategy and budget planning to effectively target audiences and move prospects down-funnel.
• Manage creative testing, audience targeting, optimization, and campaign troubleshooting.

Analytics & Reporting Collaboration

• Collaborate with our internal analytics specialist to monitor and interpret social performance data.
• Lead narrative development and insights delivery for monthly, quarterly, and ad hoc reports aligned to team and Marketing OKRs.
• Identify performance trends and surface actionable recommendations to optimize future efforts.

Community & Channel Management

• Manage First American's day-to-day presence on LinkedIn, Facebook, Instagram, YouTube, and Pinterest.
• Monitor engagement, coordinate response routing, and maintain a responsive, brand-aligned social voice.
• Identify and escalate real-time reputational risks or brand mentions requiring intervention.

Social Listening & Intelligence

• Use tools like Quid to conduct social media listening and trendspotting, highlighting opportunities for the brand to participate in relevant conversations.
• Monitor share of voice, competitive activity, and audience sentiment to inform strategy and messaging.
• Deliver insights to brand, PR, and executive stakeholders as needed.

WHAT SUCCESS LOOKS LIKE

• Creates thoughtful, engaging content that reflects the brand and delivers performance.
• Sources and facilitates content from internal experts across teams and functions.
• Acts as a go-to resource and collaborative partner for brand and business unit marketers.
• Balances creative storytelling with analytical rigor, always tying efforts back to outcomes.
• Navigates complexity and shifting priorities with a steady, solutions-oriented mindset.

QUALIFICATIONS

• 5+ years of hands-on experience in social media, content, or digital brand marketing (preferably B2B and/or enterprise). Experience in real estate, fintech, or similarly regulated sectors preferred.
• Deep knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, Pinterest) and their business applications.
• Demonstrated experience managing paid campaigns end-to-end in LinkedIn Ads and Meta platforms.
• Skilled in Sprout Social or similar tools for social publishing and employee advocacy.
• Strong storytelling and copywriting skills with the ability to adapt tone and voice across use cases (from long-form thought leadership to thumb-stopping six-second hooks).
• Experience managing editorial calendars, campaign workflows, and creative collaboration.
• Comfortable navigating ambiguity and initiating structure when needed.
• Excellent communication, project management, and prioritization skills.

PERSONAL CHARACTERISTICS

• Relationship-oriented: Builds trust quickly and works well across teams and functions.
• Strategic and hands-on: Equally comfortable developing the plan and executing the details.
• Naturally curious: Always scanning for trends, insights, and creative ideas to test.
• Responsive and thoughtful: Brings good judgment, professionalism, and brand alignment to all external interactions. Comfortable with executive communication and crisis management.
• Action-oriented: Doesn't wait to be told-takes initiative and follows through.

The pay range for this role is $82,925.00 - $110,525.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.