New

Digital Marketing Specialist

LG Electronics USA
parental leave, paid time off, 401(k)
United States, Georgia, Alpharetta
4300 North Point Parkway (Show on map)
Jul 04, 2025
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. What we can offer We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill-and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team! The Opportunity Our Air Solutions Corporate marketing team is currently seeking a Digital Marketing Specialist to join our team in Alpharetta, GA. This role owns paid media execution, campaign design and performance, marketing automation, and homeowner/contractor lead-focused programs. Additional responsibilities include: Paid Digital Campaigns Launch and optimize paid campaigns targeting homeowners and contractors Create an applied campaign strategy Launch and optimize product introductions Support and backup Community Management for paid social ads in conjunction with Social Media specialist Content Development Work with agency and in-house resources to build paid campaign landing pages, ads and emails, website updates as needed including lg.com and lghvac.com Landing Page & Conversion Optimization Manage lead capture pages (e.g., Find a contractor, Find a Professional, Invoca tracking..) to ensure optimal lead capture and tracking Lead Generation & CRM Integration Manage forms, CRM workflows, and lead routing to Pro Dealers and Applied partners Collaborate with Sales Ops to ensure timely follow-up and closed-loop reporting Create a workflow process to connect leads to warranty Marketing Automation Own the MCAE instance Send bulletins Work with agency to create marketing automation emails per campaign and ongoing communications QUALIFICATIONS Bachelor's degree required, preferably a degree?in marketing (or business); 3-5 years' experience with marketing automation and Salesforce.com - driving demand and leads Success with segment targeting, engaging and building marketing conversations to conversion Thrives with independence, entrepreneurial mindset with a passion for technology and integrating marketing with sales (systems and people) Experience executing complex campaigns where email and active nurture is often a core component of a multi-pronged marketing strategy Strong understanding of email and database marketing infrastructures and technologies, Salesforce, Pardot and Eloqua Strong understanding of Google Analytics, SEM, SEO, Google Data Studio, Google Ads, Google Search Console Ability to work with internal team members, LG Engineering, LG Marketing and LG Legal on project approvals Proactive, self-motivated individual with the ability to work independently and manage multiple priorities Preferred understanding of B2B sales and marketing strategies Must have strong communication, influencing and executional skills, and a desire to work in a complex and challenging fast- paced environment; Must be able to interact?positively with internal stakeholders across functions and cultivate?relationships within LGE US and with Headquarters teams Must have strong analytical skills with extreme proficiency in Excel and PowerPoint, ability to deliver monthly / weekly reporting on activities Social media platform and scheduling tools like Hootsuite experience a plus Recruiting Range $61,000 - $82,000 USD Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.