Principal Brand Designer

What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

Job purpose:

• The Senior Brand Designer plays a pivotal role in shaping and elevating the brand's visual identity across all touchpoints. This position leads strategicdesign initiatives, translating brand values into compelling creative solutions that resonate with diverse audiences.
• Operating independently or as part of a multidisciplinary design team, the Senior Brand Designer acts as a project lead on multiple initiatives. They are responsible for presenting and managing original design concepts and ensuring the successful implementation of chosen directions in alignment with project and business objectives.

Key Accountabilities:

• Brand Identity Development
  Design and evolve logos, color palettes, typography, iconography, and brand systems.
  Maintain and elevate visual consistency across platforms (print, digital, product, packaging, etc.).
  Create and manage brand guidelines to ensure design integrity
• Strategic Brand Expression
  Translate brand strategy into visual language.
  Collaborate with brand/marketing teams to ensure creative outputs align with business goals and audience insights.
  Develop design concepts that bring positioning and messaging to life
• Creative Direction & Execution
  Own and lead design projects end-to-end-from concept to final execution.
  Provide creative direction to junior designers, freelancers, or external agencies.
  Collaborate cross-functionally with marketing, product, content, and UX teams
• Campaign & Content Design
  Design key visuals, art direct photography, and create assets for campaigns, social media, events, and launches.
  Contribute to storytelling across mediums (motion, packaging, web, etc.).

Qualifications, Experience and Skills:

• Bachelor's degree in Graphic Design, Visual Communication, or a related field
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma or similar design tools
• Advanced portfolio showcasing brand identity, campaign work, and cross-platform design
• 10 years of professional experience in brand design, preferably in an in-house or agency setting
• Proven experience leading design projects from concept to execution
• Experience working with cross-functional teams including marketing, product, and content
• Strong understanding of typography, color theory, layout, and visual storytelling
• Ability to translate brand strategy into compelling visual systems
• Excellent communication and presentation skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Familiarity with motion design, photography direction, or packaging is a plus

What differentiates Honda and make us an employer of choice?

Total Rewards:

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Regional Bonus (when applicable)
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth:

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings:

• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Tuition Assistance & Student Loan Repayment
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.