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Director, Editorial and Digital Strategy

University of California - San Francisco Campus and Health
United States, California, San Francisco
Jul 25, 2025

Director, Editorial and Digital Strategy

Marketing

Full Time

85652BR

Job Summary

The Director of Editorial and Digital Strategy leads UCSF Health's editorial vision and digital content infrastructure-blending platform governance, enterprise storytelling, and strategic communications to inform, inspire, and engage. This position is responsible for managing UCSF Health's internal communications platform, shaping a cohesive editorial voice, and overseeing a team dedicated to digital content operations and storytelling.

This leader partners closely with colleagues in communications, marketing and departments across the enterprise to develop content strategies, manage key campaigns, and maintain message alignment across the health system. Through compelling content and digital excellence, the Director helps advance UCSF Health's mission, connect employees to purpose, and bring institutional priorities to life.

Key Responsibilities:

  • Shape and drive a unified editorial strategy
  • Lead the development of a systemwide editorial voice that reflects UCSF Health's mission, values, and strategic priorities.
  • Build and manage a forward-looking editorial calendar in partnership with internal, executive, and change communications teams.
  • Oversee the development of flagship content, including feature stories, campaigns, and core messaging assets (boilerplate, fact sheets, etc.).

Oversee UCSF Health's internal communications platform:
  • Govern and evolve the intranet and digital communications platform, ensuring intuitive user experience and strong contributor engagement.
  • Develop publishing workflows, platform policies, contributor training, and analytics strategies to support scalable, high-impact communication.
  • Leverage analytics to assess content performance, refine communication strategies, and guide content planning decisions.
  • Partner with HR, IT, and communications leads to ensure cohesive, accessible, and user-centered information delivery.

Lead and develop a high-performing content and platform team:
  • Supervise and mentor two managers: one focused on storytelling and initiative content, the other on intranet governance and digital operations.
  • Set team goals, drive execution, and support growth and development.
  • Ensure alignment across comms verticals and a strong partnership with internal, executive, and change communications teams.
  • Support strategic initiatives and systemwide engagement
  • Partner across the organization to deliver messaging for high-priority initiatives and campaigns.
  • Elevate stories that highlight the impact of UCSF Health's people, progress, and programs.
  • Act as a strategic thought partner to departments and project teams seeking to better reach internal audiences.

Advance alignment, innovation, and brand clarity:
  • Serve as a key liaison to UCSF campus communicators and UCSF Health Marketing to ensure consistent voice, tone, and content strategy across platforms.
  • Partner with Marketing on content calendars, creative execution, and shared storytelling initiatives (e.g., video, photo, social).
  • Bring a strategic lens to platform innovation, new content formats, and creative employee engagement approaches.
  • Help translate health system complexity into clear, cohesive, and mission-driven communications.

The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on a number of factors, including your work experience and internal equity within this position classification at UCSF. The annual base salary range for this position is $121,900 - $277,100, with a min. target entry point on $157,050. To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Department Description

The UCSF Health Department of Marketing and Communications is focused on driving transformational change, sharing life-changing experiences, and fostering connections that save lives and shape the future of healthcare. This powerhouse marketing and communications team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care. The team leads innovative, integrated, and measurable multi-channel marketing and communications initiatives to support UCSF Health's vision and strategic priorities, creating a positive impact on its diverse internal and external constituencies. We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that define UCSF Health and demonstrate a positive impact on the patients, families, and communities we serve.

Required Qualifications

Strong knowledge of all aspects of digital communications, including design concepts, various media, applications and long and short range strategic planning. Strong knowledge of current trends and potential future developments in the digital communications field. Broad knowledge of the organization, including its achievements, mission, vision, goals, policies, practices, infrastructure and current issues of concern. Strong knowledge and skills in financial and personnel management, including management techniques, guiding principles, relevant laws, policies and best practices. Strong skills to select, train, supervise, guide and evaluate subordinate staff, and take corrective action as required. Strong written, verbal, interpersonal communications skills including active listening and political acumen skills. Strong strategic planning, marketing, project management, analytical, critical thinking and problem recognition, avoidance, and resolution skills. Strong skills to ensure production of high quality work within budget and time constraints.

Preferred Qualifications


  • Experience launching or governing an enterprise-scale intranet or employee communications platform.
  • Background in multimedia storytelling (e.g., working with video, photography, or social media teams).
  • Experience with digital accessibility and user experience best practices.
  • Familiarity with content performance metrics and use of analytics to inform strategy.
  • Awareness of industry trends, regulatory considerations, and specialized subject matter relevant to academic medical centers.

About UCSF

At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve - a promise we share with the professionals who make up our team.

Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report - UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the University of California's Affirmative Action Policy, please visit: https://policy.ucop.edu/doc/4010393/ppsm-20

For the University of California's Anti Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Organization

Health

Job Code and Payroll Title

000404 DIGITAL COMM MGR 1

Job Category

Marketing / Communications, Professional and Managerial

Bargaining Unit

99 - Policy-Covered (No Bargaining Unit)

Employee Class

Career

Percentage

100%

Location

San Francisco, CA

Campus

Mission Bay (SF)

Work Style

Flexible

Shift

Days

Shift Length

8 Hours

Additional Shift Details

M-F

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