Sr Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Do you dream about how AI/ML will change the world? In this role, you'll have the chance to define the future of creativity through Generative AI as a leader on Adobe's Firefly Product Marketing team!

Firefly is Adobe's newest category with capabilities that include: Adobe's commercially safe generative AI models (Video, Image, Audio, Vector), standalone generative media applications, and ground breaking features in Adobe's flagship Creative Cloud apps (Gen Fill, Gen Extend, Gen Expand).

Firefly offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It's a natural, exponential extension of the technology that Adobe has been creating over the past 40 years.

We are looking for a Senior Product Marketing Manager with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment.

You will play a pivotal role in enhancing in-product experiences across Firefly's Generative AI apps and shaping new AI products for creators. This is an exciting opportunity to join a team of dedicated product marketers and manage complex projects that are critical to our business.

• Strategic Execution: Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion.
• Subject matter expertise: Develop deep expertise in both imaging/video categories and Creative AI, with particular focus on monetization strategies and growth levers within generative AI products.
• Target setting: Define goals and identify actionable metrics to measure and drive impact
• Product enhancement: Craft and implement foundational in-product experiments to improve the user experiences of our products
• Cross-functional collaboration: Build strong partnerships with internal teams to align growth initiatives across products, demonstrating product-led growth methodologies to drive adoption and engagement.
• Customer Engagement: Cultivate deeper relationships with customers to drive product value and enhance customer loyalty, retention, and renewal. Advocate for the customer via qualitative and quantitative insights to influence product solutions/enhancements.
• Influence: Influence the strategic direction of owned products/programs and drive efforts to create continuous improvements in tools, processes, and methodology.

• 8+ years of experience in product marketing, product management or strategy consulting, with a strong background in software, especially AI.
• Ability to clearly articulate a data-driven product vision
• Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences both written and verbally
• Analytical and adept at structured thinking and using data to inform decisions.
• Collaborative colleague, who can navigate dynamic, matrixed environments.
• Passionate for emerging technologies and knowledgeable about the GenAI landscape.
• Bachelor's degree preferred OR equivalent experience in Marketing, Business, Technology, or a related field.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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