Digital Campaign Specialist

Are you a Digital Campaign Specialist who is looking to join one of the top companies within the Manufacturing industry?

Are you looking to further your career and grow?

Do you have experience in digital marketing?

If you answered yes to those three questions, then apply today!

Acara Solutions is seeking highly qualified candidates to work Remotely with our client in Malvern, PA. Interested?

Here's what you'd do:

• The Digital Campaign Specialist will be responsible for supporting and executing multi-channel digital campaigns in an internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.
• This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for the client brand and products.
• Reporting directly to the channel head of the Digital Campaign Management team, this is an individual contributor role with strong multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment.
• This position creates large impact on customer experience and therefore impact on the continued value of our brand and business results.
• This position will act as an interface between key account managers for business, marketing, and communication, various digital channels, and social media teams.
• Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, and keyword research, organic and paid.
• Participates actively in campaign kick-off meeting, ensuring a complete understanding of campaign brief, intent, and details
• Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), setting up emails and flow, search ads, vanity URLs/redirects
• Consults on content and creative execution for web, emails, search ads, of web within pre-designed templates.
• Answers channel-specific questions and recommends data-driven solutions based on best practices
• Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
• Ensures campaign flow, roll-out, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation.
• Engages experts (SMEs) as appropriate to bring the campaign to production.
• Ensures quality of customer interactions and promotes a best-in-class customer journey
• Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, and coordinates additional needs back to BA or region
• Keeps attention on campaign results to capture and further apply best practices.
• Consults on optimization opportunities.
• Involves implementation and execution of webpages and emails, consultation, and working with multiple stakeholders at both the U.S. and global levels, covering multiple projects.

Here's what you'll get:

• Pay rate: $30.00 /Hour
• Hours: 40 hours/week 1^st Shift
• Length: Temp (5 months)

Sound like a good fit?

APPLY TODAY

About Acara Solutions

Acara is a premier provider of recruiting and workforce solutions, and we help companies compete for talent. With a legacy of needs in various industries worldwide, we partner with clients, listen to them, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

• Bachelor's Degree in Marketing or Information Science or Digital/Interactive Communications Design
• Minimum 3 years of experience in digital marketing
• Minimum 3 years of experience working with multiple global stakeholders
• Minimum 3 years of experience in implementing digital campaigns, channel drive-to tactics, and web design expertise
• Minimum 3 years of experience in the campaign process
• Minimum 3 years of experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, and web design.
• Minimum 3 years of experience in the multi-channel digital campaign tool landscape
• Minimum 3 years of experience with multiple digital platforms

• CMS experience
• Polished professional with a solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
• Understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise
• Ability to design effective digital customer journeys.
• Operational knowledge of Percolate, Eloqua, and CMS Scrivito
• Ability to promote the success of digital marketing campaigns for awareness, education, and demand generation, and KPIs/expected results
• Ability to consult on digital campaign best practices
• Ability to provide direction, leadership, project management, and collaboration
• Ability to work as a self-starter with a demonstrable understanding of the latest digital marketing technologies
• Enthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscape
• Ability to set priorities for multiple projects competing for scarce time and resources and deliver on time.
• Work well under pressure and tight deadlines.
• Ability to correct, organize, present, and implement project requirements
• Ability to develop ideas that result in improvements to existing procedures, projects, or materials
• Highly motivated; taking ownership of multiple projects and their deliverables
• Strong analytical aptitude, with extreme attention to detail and quality
• Ability to support and implement digital marketing campaigns.
• Highly organized and professional

Additional Information :

• Upon offer of employment, the individual will be subject to a background check and a drug screen.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.