New

Marketing Manager - Ingredients

Blue Diamond Growers
United States, California, Sacramento
1802 C Street (Show on map)
Aug 07, 2025
Work Shift: Day Pay Type: Salary Hourly Rate (if applicable): N/A Targeted Base Salary Range (if applicable): $126,900.00 - $164,700.00 JOB OVERVIEW: Blue Diamond Growers' Global Ingredients is seeking a strategic, data-driven Marketing Manager to lead and execute high-impact performance marketing and communication initiatives across key global markets. This role is critical in expanding brand visibility, generating qualified demand, and supporting commercial success through targeted, measurable, and insight-led marketing efforts. As the Marketing Manager - Ingredients, you will own the planning, activation, and optimization of integrated digital and traditional campaigns across paid, owned, and earned media. You will work cross-functionally with the Go-To-Market and Business Development team and agency partners to amplify Blue Diamond's unique value propositions, enabling differentiation in competitive B2B food and beverage markets. RESPONSIBILITIES: ESSENTIAL JOB FUNCTIONS Develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media. Plan, launch, and optimize advertising initiatives including Google Ads, LinkedIn, trade publications, and webinars. Align campaign messaging with commercial and product strategies to ensure cohesive storytelling across platforms. Guide strategic input on website enhancements, user journey mapping, and landing page optimization. Lead social media strategy and manage content calendar, with a focus on LinkedIn for B2B engagement and thought leadership. Build and manage a robust content calendar to support demand generation and awareness goals. Produce and manage content across formats: blog posts, white papers, infographics, videos, eBooks, and podcasts. Collaborate with cross-functional teams and subject matter experts to generate high-impact marketing content. Lead the development and governance of a centralized marketing content repository; ensure consistency of messaging across all assets and platforms. Manage marketing automation and CRM tools (e.g., HubSpot) to support lead generation and nurturing. Optimize drip campaigns, email templates, and content delivery strategies to move leads through the marketing funnel. Measure, analyze, and report on campaign effectiveness using tools like Google Analytics, HubSpot, and Power BI. Track KPIs such as traffic, conversion rates, engagement, and ROI. Use insights to refine content strategy and optimize future marketing initiatives. Establish and maintain relationships with key media outlets and trade journalists. Secure editorial coverage, press opportunities, and advertorial placements. Draft and manage press releases, executive scripts, and thought leadership articles Develop event-specific marketing plans including pre-show promotion, booth messaging, on-site analytics, and post-event lead management. Manage digital marketing and campaign budgets. Forecast results across marketing channels and advise on investment strategy. MINIMUM JOB REQUIREMENTS Bachelor's Degree in Marketing, Communications, Business, or related field. 5 years of marketing/communications experience with at least 3 years of B2B marketing/communications Exceptional written and verbal communication skills. Ability to work and collaborate as part of cross-functional team. Understanding of and experience with global B2B brand/image development and management Familiarity with both traditional and digital media strategy, planning, and execution Experience with CRM and marketing automation tools (HubSpot preferred) Understanding and experience with traditional and digital media channels and production processes Creative, independent thinker, and self-starter Exceptional organizational skills and the agility to manage multiple initiatives and changing Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel) Ability to travel up to 20% depending on tradeshow volume and regional market responsibilities. Total minimum number of years of experience required in lieu of Degree* (if applicable)* 10 years of relevant B2B marketing/communications experience SUPERVISORY RESPONSIBILITIES Typical number of Direct Reports N/A PHYSICAL DEMANDS Sitting for long periods, operating a computer keyboard, some light lifting of supplies, occasionally making deliveries to other areas, and occasionally confinement to the work area. Ability to lift boxes up to 50 lbs. WORK ENVIRONMENT General office environment with frequent interruptions and/or distractions with low noise levels, adequate lighting, and comfortable temperature. Occasional stressful work environment WHY BLUE DIAMOND? In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness GuideHERE . Grow your career. Partner with us. We Are the Almond People! Ready to get started? Apply now! Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.