Marketing Operations: Audience Manager

SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS

JOB TITLE: Marketing Operations: Audience Manager
REQUISITION ID: PUB000P
DEPARTMENT: Marketing Communications - Kansas City Headquarters
LOCATION: Kansas City, MO
PAY RANGE: Marketing Ops Mgr II - Min: $64,500 - Mid: $80,600
Sr Marketing Ops Mgr - Min: $81,800 - Mid: $109,100
Candidates can expect starting pay to be between minimum and midpoint of the range.

Scheduled Work Hours: Monday - Friday, 8:00 a.m. - 5:00 p.m. (Other hours as required). Current Hybrid Approach: Mon & Fri: remote work; Tues, Weds, Thurs: in-office work.

Position Summary:
The Marketing Operations Audience Manager works at the intersection of marketing and technology, overseeing the systems the marketing team uses to communicate with customers, to automate and streamline processes, and to develop sophisticated audience segmentation with the goal of reaching the right customer with the right message.

They will manage our segmentation and customer personalization initiatives though our marketing tech stack, currently Eloqua (ESP), Sitecore (CMS for evergy.com), Sitecore CDP + Personalize (segmentation, event tracking for web), and Blastpoint (audience segmentation, list building, and predictive analytics).

Engaging in a test-and-learn strategy, they will interpret campaign results to refine and improve reach, engagement and conversions, and will serve as a liaison between IT, development, marketing and product teams.

Summary of Primary Duties and Responsibilities:
* Marketing Automation:
o Develop and execute marketing automation and personalization strategies to nurture leads, improve customer engagement, and drive product conversions and signups.
o Manage and optimize marketing automation platforms, with a focus on Sitecore (XP, CDP, Personalize) and Eloqua, to ensure efficient and effective campaign execution.
* Analytics, Reporting and Testing
o Develop test scenarios and executions. Generate regular reports on key metrics and campaign performance, providing insights to enhance future strategies.
o Collaborate with product and marketing teams to inform future tactics and strategies
o Collaborate with IT and contract resources on updates, break-fixes, plug-ins, etc. Perform pre-release testing and validation.
o Monitor and analyze industry trends, competitor activities, and customer behavior to identify opportunities and challenges.
* Email Campaign Execution:
o Help implement A/B testing and other analytical methods to optimize digital campaign performance and deliver actionable insights.
o Ensure smooth email deployments and correct dynamic message delivery, including single sends as well as journeys.
* Personalization and Segmentation:
o Ensure accurate and clean data within marketing systems, adhering to data security best-practices.
o Collaborate with the IT team to integrate marketing systems (databases, analytics, CRM, social) with other business applications for seamless data flow.
o Oversee the newly implemented Customer Data Platform to create personalization opportunities on the website and in customer emails.
o Create customer lists and segments focused on matching content with the most receptive audience

Education and Experience Requirements:
* Bachelor's degree in business administration, computer science, information technology, marketing, psychology, or a related discipline.
* Work Experience: 3-5 years (II) or 6-10 years (Sr) years of related work experience overseeing marketing operations
* Experience collaborating with cross-functional teams
* Proven dedication to continuing education; always learning

Skills, Knowledge and Abilities:
* Background that balances marketing, technology and customer insights
* Experience in marketing systems integrations, including CMS, CDP, CRM and ESP.
* Familiarity with Sitecore products and Eloqua strongly preferred but not required.
* Familiarity with Google Analytics
* Ability to analyze and execute marketing strategies, campaigns and other initiatives.
* Strong analytical skills and ability to synthesize multiple data sources to gain insights and develop action plans; a "follow the data" mindset
* Customer-first approach and the ability to view communications and issues from the eyes of our customers
* Project management skills; ability to clearly organize complex, cross-team projects
* Background in A/B testing and passion for Q&A.
* Understanding of security and privacy best-practices.
* Solid HTML skills; ability to troubleshoot web and email issues and facilitate solutions.
* Experience managing outside vendors, contracts and budgets.
* Mindset of continuous improvement; ability to learn and iterate.
* Solid presentation skills; ability to interpret technology and respond to questions from senior management.

Licenses, Certifications, Bonding, and/or Testing:
None required; Certifications in Oracle, GA, Sitecore and other marketing technology tools are a plus

Working Conditions: Normal office working conditions.

Evergy has a clear mission - To empower a better future. Evergy chooses to live this mission by valuing People First. We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills. We are committed to building a team where everyone - regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status - has a voice and can bring their best every day. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.

Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.