Sr Manager Affinity Partnerships

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

PAY RANGE

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

IMPACT YOU'LL MAKE

As the Senior Manager of Affinity Partnerships, you'll be at the heart of BECU's brand and community strategy. You'll lead a dynamic portfolio of partnerships that align with our values-spanning sports, education, and community organizations. Your work will elevate BECU's visibility, attract new members, and deepen our presence in the communities we serve. You'll collaborate across teams and with external partners to create meaningful activations that deliver measurable results. Your leadership will guide marketing specialists and ensure strategic alignment, helping BECU grow with purpose and impact.

WHAT YOU'LL DO

• Lead Strategic Partnerships: Manage a portfolio of high-impact partnerships that drive brand awareness, product growth, community engagement, and member acquisition.
• Own Key Relationships: Serve as the primary contact for major partners-aligning on goals, guiding execution, and reviewing performance regularly.
• Drive Campaign Execution: Partner with marketing specialists and cross-functional teams to deliver integrated campaigns and activations that resonate.
• Collaborate on Co-Branded Initiatives: Support co-branded campaigns, card marketing, and workplace banking efforts tied to affinity partnerships.
• Ensure Internal Alignment: Engage stakeholders across the organization to maximize the value and impact of each partnership.
• Navigate Compliance and Contracts: Work closely with legal, compliance, and risk teams to ensure all agreements and activations meet regulatory and brand standards.
• Coach and Develop Talent: Provide mentorship and training to staff, conduct evaluations, and foster a culture of growth and performance.
• Negotiate Agreements: Lead contract negotiations and coordination to secure mutually beneficial partnerships.
• Monitor Industry Trends: Stay ahead of sponsorship benchmarks and partner activity to inform strategy and uncover new opportunities.
• Measure and Optimize: Track performance using dashboards and KPIs to evaluate ROI and continuously improve activations.
• Contribute Beyond the Role: Take on additional responsibilities as needed to support the team and organization.

This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN

• Opportunity to lead high-visibility partnerships that make a real impact in the community.
• A collaborative environment where your ideas shape brand strategy and member engagement.
• A chance to work with purpose-driven organizations and elevate BECU's presence in sports, education, and community sectors.
• Leadership role with influence across departments and external partners.
• A culture that values innovation, inclusion, and continuous growth.

QUALIFICATIONS

Minimum Qualifications:

• Typically requires a Bachelor's degree or equivalent work or educational experience.
• Typically requires a minimum 5 years of experience managing brand partnerships, sponsorships or integrated marketing programs preferably with experience in sports, brand or agency environments.
• Typically requires a minimum of 3 years of leadership experience.

Desired Qualifications:

• Demonstrated experience aligning external partnerships with brand strategy and organizational goals.
• Excellent organizational skills, with the ability to plan, prioritize, multi-task, and complete tasks efficiently and accurately in a fast-paced production environment.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? This is more than a job - it's a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now.
#BECU #YourGrowth #BECUJourney

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.