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Senior Manager, Customer Marketing

Manhattan
United States, Georgia, Atlanta
2300 Windy Ridge Parkway Southeast (Show on map)
Aug 20, 2025
We create possibilities that move life and commerce forward Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you've come to the right place. We are looking for a strategic, customer-centric marketing leader to define and scale our customer marketing function. You'll lead efforts to turn customers into advocates, deepen engagement, and drive revenue growth within our base. This role is ideal for a builder, someone who can bring big ideas to life, create scalable programs, and influence at all levels of the organization. Key Responsibilities: Develop the overarching customer marketing strategy, plan, and KPIs to drive customer engagement, advocacy, and pipeline impact. Define a customer onboarding strategy that improves early engagement and long-term value realization. Set vision and strategy for scaling customer references and success stories, including identifying gaps in our library and establishing a plan to fill them. Identify and cultivate key customer relationships for case studies, speaker opportunities, and peer storytelling. Build and scale customer advocacy programs, including Friends of Manhattan Associates, Women in Supply Chain, Customer Advisory Boards, User Groups, and Executive gatherings. Own the strategy and direction for our customer community hub, incorporating customer feedback, engagement data, and industry best practices. Collaborate cross-functionally to evolve the hub into a central destination for connection, content, and engagement. Oversee strategy and content direction for the customer newsletter, community engagement, and lifecycle nurture. Collaborate with RevOps to build segmentation and drive cross-sell motions through targeted customer campaigns. Own communication strategy for the annual user conference to drive increased participation from existing customers. Provide thought leadership and mentorship to junior team member(s). Requirements: 8+ years in customer or community marketing, ideally in supply chain or enterprise software. Bachelor's degree in marketing, business administration, or related field preferred Proven experience developing customer-centric programs that drive business outcomes. Strong executive presence, communication, and storytelling skills. Track record of driving pipeline from existing customer accounts. Strategic thinker with strong executional skills. Expertise in stakeholder management and cross-functional collaboration. Proficient in Salesforce and marketing automation tools. Analytical mindset and ability to tie marketing impact to business outcomes. #LI-TS1 Committed to diversity and inclusion At Manhattan, it's about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members' backgrounds, experiences and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.