New

Manager, CRM and Marketing Technologies, US Heme Business Unit

Vertex Pharmaceuticals Incorporated
paid time off, 401(k)
United States, Massachusetts, Boston
50 Northern Avenue (Show on map)
Sep 09, 2025
Job Description We are currently growing a passionate patient and customer-centric team to support our journey to advance, develop, and deliver cell & genetic therapies supporting Hemoglobinopathies. At Vertex, our people are part of what makes us unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people's lives. Our vision is clear: to be the place where an authentic, diverse mix of talent wants to come, to stay, and do their best work. Vertex is consistently recognized as one of the industry's top places to work. We are looking for remarkable individuals to join us on this journey! General Position Summary The Manager, CRM and Marketing Technologies, US Heme Business Unit will be part of the Patient Experience and Customer Operations (PECO) team within the US Heme Business unit, which supports patients, providers and caregivers in gene therapy treatments for sickle cell disease (SCD) and transfusion dependent thalassemia (TDT). The primary responsibility of this position will be to support the PECO team with the continuous improvement of the customer relationship management (CRM) system, the onboarding of Authorized Treatment Centers and their users into our digital systems, and supporting the marketing team's roadmap from a technological standpoint. This position reports to the Director of Digital Strategy & Analytics Key Responsibilities Coordinate with various commercial leads, such as Gene Therapy Account Managers, Apheresis & Infusion Specialists, Care Managers, Activation Leads, and Global Insights Analytics and Commercial Operations (GIACO) to manage data life cycle of customer account information. Oversee the Authorized Treatment Center (ATC) and user provisioning process for the Vertex Connects Portal Order Management Portal. Support the US Heme marketing team in the implementation of marketing technologies, such as websites, training materials, and customer communications. Create and maintain the roadmap for the CRM with clear milestones and dependencies based on the overall vision. Collaborate with business stakeholders to gather and groom functional requirements, then communicate with technical teams to translate items into technical system requirements. Work closely with the Data, Technology and Engineering team (DTE) to oversee end to end sprint management activities and ceremonies, and support DTE by addressing business related changes throughout the implementation process. Partner with Commercial Training and Change Management teams to ensure necessary supporting materials are provided and training content is consistent with system functionality. Act as bridge between Heme Commercial Teams and downstream application teams that require ingestion of key customer account data. Ensure data completeness when provisioning external user, setting up hospital accounts and key affiliations between hospital stakeholders & accounts to enforce required data privacy Perform ongoing data synchronization processes and analysis across several applications on defined cadence. Qualifications Bachelor's Degree 5+ years relevant experience in life sciences organization or healthcare industry Demonstrated strong project management, troubleshooting, and problem-solving skills Proven track record of success with strong results and excellent customer relationship skills Excellent interpersonal, communication, organizational and facilitation skills Proactive, Self-motivated, Independent worker Passion for understanding emerging technologies with pragmatic insight into where those technologies can be integrated into business solutions Able to perform in a fast-paced environment, manage multiple priorities simultaneously, and communicate complex information clearly Experience or functional knowledge of Veeva CRM or other CRM tools Experience using ServiceNow preferred MS Office Tools (Excel, PPT, etc.) Pay Range: $120,500 - $180,800 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time. Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com