2026 Summer Internships - Marketing & Business

INTERNSHIP OVERVIEW

Hallmark's Marketing and Business Interns are typically business and marketing students with focus in business management, marketing, communications, marketing analytics, data analytics, public relations, or similar. As a Hallmark intern, you will work on impactful projects rooted in business need. You will use your business acumen and problem-solving skills to understand Hallmark's business priorities, the goal of your project(s), and to research, strategize, and develop a feasible solution(s) for your project(s) or the problem(s) at hand. In addition to your project work, you will have opportunities to expand your professional skill set, connect with corporate senior leadership, and engage in ongoing learning, development, and social activities with your fellow interns!

We have 2026 Marketing and Business internship opportunities with the following teams:

• Loyalty Marketing Intern: As an Intern in Loyalty Marketing, you will be part of the Hallmark Marketing Team,which is responsible for all strategic marketing plans, including our various loyalty programs.This internship will be focused on benchmarking and discovery around various loyalty programs, and will include research, analysis, model comparison, and final recommendations for enhancing our loyalty programs. This is a meaningful opportunity to contribute to a high-impact initiative while gaining exposure to strategic marketing, customer engagement, and more.
• Social Media/Influencer Marketing Intern: As an Intern in Social Media/Influencer Marketing, you willwork to further refine and develop Hallmark's influencer marketing strategies. This will include benchmarking and competitor research, analysis and recommendations around influencer content integration, and ideation and development of activations for 2026 holiday campaigns. You will learn and apply the latest social media and influencer best practices and trends to bring the brand to life, while working in collaboration with both product and creative partners.
• Merchant Intern, Product Development: As a Merchant Intern, you will work alongside our Senior Merchants to provide ongoing strategic and financial leadership and end-to-end product management for assigned product segments to ensure delivery of sales, profits, and retail performance goals, while building Hallmark brand relevance and consumer appeal through the product categories managed. This team leads the development of product offerings (gifts, greetings, gift wrap, and more), retail program, pricing, and end-to-end commercialization strategies for assigned business/product segments. The internship will provide opportunities to act as the ambassador for consumer and product offerings by collaborating and facilitating alignment with a range of key partners like creative, insights and analytics, omnichannel development and more across the broader organization as relevant.
• Consumer Analytics Intern: As an intern on the Consumer Analytics team, you will be focused on the development of dashboards to support performance reporting for Hallmark's various loyalty programs and initiatives. This will include information gathering and discovery, wireframe design and development, data requirements gathering and documentation, collaboration with marketing and engineering, dashboard development (Tableau), and a final presentation with insights generated for end-users.

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Currently pursuing a Bachelor's Degree
• A graduation date of December 2026, May 2027, December 2027, or May 2028.

PREFERRED QUALIFICATIONS

Your resume and application will stand out if you are:

• Pursuing a degree with a major in one of the following areas: Business Administration, Marketing, Communications, Journalism, Retail Management, Mathematics, Supply Chain Management, Management Information Systems, Information Technology, or Economics.
• Strong quantitative and analytical skills. Strong Microsoft Excel skills.
• Excellent communication skills (both verbal and written). Demonstrated creativity, innovation, and leadership skills.
• Demonstrated problem solving ability.
• Ability to deal with ambiguity and capacity to think critically.
• Ability to draw conclusions from research and data and translate into clear, concise recommendations.
• Aptitude to think strategically.

ADDITIONAL DETAILS

• Our internship program is 12-weeks long, starting in late May and ending in early August.
• This summer internship is a hybrid position, with the flexibility to work from both our recently renovated headquarters building in Kansas City, MO, and from your summer residence within the KC metro area.
• Some relocation and housing assistance is provided for interns whose permanent address is outside of the KC metro area. Relocation is required for this role.

Interested? Follow the application instructions below to apply.

APPLICATION INSTRUCTIONS

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

ABOUT HALLMARK'S INTERNSHIP PROGRAM

We need sharp, energetic people to help us create, engineer, market, and deliver our products worldwide. Challenging and rewarding summer internship opportunities are available for students pursuing degrees in areas such as Business Administration, Marketing, Finance, Accounting, Supply Chain Management, Economics, Communications, Engineering, Human Resources, Psychology, Statistics, Physics, Data Science, and Computer Science. Hallmark's internship program (late May through early August) provides the valuable opportunity to apply your classroom knowledge to meaningful projects in a corporate environment. You will work alongside professionals in your field on projects aligned with Hallmark's business objectives. In addition, you will gain exposure to Hallmark leadership, learn more about products and initiatives, visit with employees and interns from other disciplines, and enjoy what life is like in the Kansas City metro area. Never been to Kansas City? You've been missing out on the city that is consistently ranked among the best in terms of culture, livability, and opportunity for recent college grads! Check out www.thinkkc.com for more information on living and working in Kansas City.

ABOUT HALLMARK

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.