Vice President, Marketing

Location

Plano, Texas

Responsibilities
The Vice President of Marketing will require strong business and financial acumen to successfully accelerate top-line revenue growth and optimize team operations to increase the long-term profitability of multiple business divisions. Strategic Leadership & Planning:

• Develop and own the overarching marketing strategy aligned with company goals and group/division specific business objectives.
• Partner with business presidents, sales executives, product teams, client success, and operations teams to create marketing growth plans that directly support business and corporate growth priorities.
• Lead annual business marketing planning processes including budgeting, resource allocation, and goal setting.

Cross-Functional Team Leadership:

• Lead and inspire a high-performing, multidisciplinary marketing team, including brand, demand generation, content, digital, events, and trade shows.
• Foster collaboration and alignment between marketing, sales, sales enablement, product, client success and business leadership teams.
• Ensure consistent communication of strategy, goals, performance, and impact across teams to drive accountability and transparency.
• Culture builder able to lead marketing team through change with a focus on developing talent and building high-performance teams.

Demand Generation:

• Oversee the development and execution of full-funnel demand generation strategies aligned to business growth goals.
• Partner closely with Corporate Brand and Marketing Shared Services teams to prioritize the design, development, orchestration, and delivery of marketing programs.
• Uniquely drive marketing-sourced and marketing-influenced lead pipeline growth across each business division.
• Collaborate closely with Sales, and Sales Enablement to ensure effective lead hand-off, pipeline conversion, and closed-loop reporting.

Brand:

• Lead the development and delivery of differentiated portfolio positioning and product messaging.
• Protect and strengthen Tyler's brand by ensuring consistency of brand messaging across all channels and customer touchpoints.

Customer Marketing & Retention:

• Develop lifecycle marketing programs that increase product adoption, expansion, and customer loyalty.
• Lead strategies for creating customer advocacy programs, case studies, and testimonials that support brand credibility and sales efforts.

Data, Analytics & Optimization:

• Define and monitor KPIs and impact measures to assess marketing effectiveness and ROI.
• Use data-driven insights to plan, develop, and optimize campaigns, content, and channels to maximize marketing ROI and business impact.
• Foster a team culture that is impact-driven and in constant pursuit of continuous improvement.

Budget Management:

• Oversee the development and active management of marketing budgets across multiple business divisions, marketing programs, and channels.
• Regularly report marketing ROI and business impact to Division Presidents and key business leaders

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 15+ years of progressive marketing leadership experience
• Proven experience leading large, multi-disciplined marketing teams in B2G, B2B, SaaS, or multi-division environments.
• Strong understanding of integrated marketing strategy, GTM planning, demand generation, and brand building.
• Demonstrated success in partnering with sales and business leadership to drive revenue and customer growth.
• Deep knowledge of marketing analytics, marketing technologies, digital channels, trade shows, and events
• Strong understanding of marketing best practices and ability to grow and develop talent across marketing disciplines
• High capacity for managing multiple projects simultaneously and ability to meet tight deadlines
• Exceptional analytical and problem-solving abilities, with a data-driven mindset
• Experience managing annual operating budgets of $10M+
• Excellent communication, collaboration, and negotiation skills to work effectively with cross-functional teams and external partners
• Strong collaborator with exceptional relationship-building skills
• Intellectual curiosity, including an interest in and capacity for highly complex technical issues
• Ability to embrace and lead change effectively in a matrixed company in the midst of a significant transformational shift.